Marketing

How to Understand Conversational Commerce and Adopt it for Your Brand.

March 20, 2019

Image Credit: Google via https://about.zination.com/ If someone were to ask you to name the first eCommerce company that existed, what name comes to mind? Probably eBay or Amazon? And you’d be right. 1995 is often touted as the defining year for modern eCommerce. Both Amazon and eBay launched publicly in 1995 and, unsurprisingly, both are … Continue reading “How to Understand Conversational Commerce and Adopt it for Your Brand.”

Why Apple is Best When it Comes to Understanding Customers

November 28, 2017

A look at why Apple’s iPhone X will continue to excel amidst a smartphone revolution. Image Source: DigitalTrends.com 1. Empathy — We will truly understand their [customer] needs better than any other company. 2. Focus — In order to do a good job of the things we decide to do, we must eliminate all of the unimportant opportunities. 3. … Continue reading “Why Apple is Best When it Comes to Understanding Customers”

5 Tips for Attracting and Retaining Social Media Users in eCommerce

October 16, 2017

Guest Post by OrangeTwig for Re:amaze. OrangeTwig is a SaaS platform that helps store owners and businesses automate social media marketing. The platform helps to promote your products & discounts across ALL social media channels in one go. Or share your favorite content from around the web. Social media was once almost exclusively reserved for … Continue reading “5 Tips for Attracting and Retaining Social Media Users in eCommerce”

Smart Customer Service is the eCommerce Success Secret No One is Telling You

July 20, 2017

Drive more sales, build better relationships, and train smarter teams. The modern online shopper is more equipped and ready to share their experiences than ever before. In fact, each and every one of us is an online shopper to a measurable degree. One positive mention from an influential shopper can sometimes increase your marketing ROI … Continue reading “Smart Customer Service is the eCommerce Success Secret No One is Telling You”

Designing Customer Loyalty

May 1, 2017

Drive rapid growth by doing what you should be doing, better. Photo credit: Goodycard.co.nz In the previous article about attracting shoppers using the right markers, Reamaze focused on helping eCommerce businesses recognize the importance of customer service, business practices, branding, and content as core pillars securing trust from new customers for a first purchase. However, … Continue reading “Designing Customer Loyalty”

Secure Return Business by Providing Unparalleled Customer Service and Support

November 25, 2016

Guest Post: Kaylene Eckels, VP of Global Operations at Etech Global Services Image source: Yahoo Canada / Disney Customer support is more than an element of business operation. It is a bridge, a critical connector between consumers and sellers of a product or service. With an increasing need for automation, it can be tempting to divert … Continue reading “Secure Return Business by Providing Unparalleled Customer Service and Support”

Training customer service to be master influencers.

October 12, 2016

Capturing incremental value from your existing conversations. Based on our own numbers, selling into a new customer is usually 10x to 20x harder than up-selling or cross-selling. Based on other numbers: The probability of selling something to a prospect is only about 5–20%, while the probability of selling something to an existing customer is 60–70%. — Marketing … Continue reading “Training customer service to be master influencers.”

Refining Customer Service with Better Experiences

September 28, 2016

Exploring new ways to create customer-focused teams. Those of you that have worked with our customer experience team before know that we do things a little differently at Reamaze. There’s no “customer support” team and there’s no “customer success team”. The two together make up our customer experience team. Daily customer appreciations received. Rolling 2-months. … Continue reading “Refining Customer Service with Better Experiences”