Ecommerce

Turn Customer Experience into Your Biggest Offer on Black Friday, Cyber Monday, & Beyond

November 29, 2022

Photo by rupixen on unsplash.com As Black Friday and Cyber Monday quickly come and go it’s time to solidify your marketing strategies and ensure you are prepared to serve your customers on these major shopping days and beyond. While deciding on the sales and promotions you plan to run, there’s another factor to consider — … Continue reading “Turn Customer Experience into Your Biggest Offer on Black Friday, Cyber Monday, & Beyond”

How To Prepare Your WooCommerce Store For Black Friday/Cyber Monday Sales

November 17, 2022

Black Friday and Cyber Monday are around the corner, which means it’s time to get ready for shoppers eager for sales on these major shopping days. In this blog, we discuss tips for getting your ecommerce store ready for Black Friday and Cyber Monday. Planning Your Black Friday/Cyber Monday Sale Black Friday and Cyber Monday … Continue reading “How To Prepare Your WooCommerce Store For Black Friday/Cyber Monday Sales”

How to Efficiently Set Up an eCommerce Store on WooCommerce

September 19, 2022

If you’re in the eCommerce realm, you’ve likely heard of WooCommerce as it is one of the most popular eCommerce platforms for building your store online. WooCommerce is popular for good reason, this platform ensures you have a well-designed storefront, while also helping you manage the backend needs like accepting payments, managing inventory, and tracking … Continue reading “How to Efficiently Set Up an eCommerce Store on WooCommerce”

4 Ways Top eCommerce Brands Stay Connected to Their Customers

May 1, 2022

Building a successful eCommerce brand today requires you to build a relationship with your customers. With every market being so saturated with options, customers no longer rely on cost or convenience to be driving factors for choosing to shop with a particular brand. In fact, research indicates customers are almost always willing to spend more … Continue reading “4 Ways Top eCommerce Brands Stay Connected to Their Customers”

Best Practices for Your Support Team and How to Become the Best Support Team in eCommerce

April 10, 2022

For an eCommerce business to stay top of mind for customers, it’s important to be able to adapt to an ever-changing buyer’s landscape. While there are many tactics to ensure you accomplish this, offering stellar customer service is one of the most sure-fire ways to do so. It can be very challenging for businesses to … Continue reading “Best Practices for Your Support Team and How to Become the Best Support Team in eCommerce”

7 Ways Chatbots Are Enhancing Conversational Commerce for eCommerce Businesses

February 5, 2022

Conversational commerce plays a huge role in the success of any eCommerce business, yet many brands don’t take advantage of this marketing approach. Conversational commerce, or conversational marketing, refers to the point where messaging apps and shopping intersect. For eCommerce businesses, this can mean live chat on your website, social media messaging apps, online chat … Continue reading “7 Ways Chatbots Are Enhancing Conversational Commerce for eCommerce Businesses”

A Better Approach to User Retention to Boost Growth in 5 Simple Steps

January 14, 2022

If user retention hasn’t been on your radar for your business, now is the time to shift focus and make this the priority. Before we discuss how to improve user retention, let’s look quickly as to why user retention is so important. To start, user retention costs far less than acquiring new customers, with engaged … Continue reading “A Better Approach to User Retention to Boost Growth in 5 Simple Steps”

Need to Convert More Leads? Try Testimonials

February 23, 2021

Guest Post by Matt Casadona If you’re on a mission to optimize your online content, you need to consider using testimonials as part of your strategy. Statistics have recently proven testimonials to increase effectiveness ratings by almost 90% when influencing buyers. Testimonials have been around forever, but information of their influence on conversion rates is … Continue reading “Need to Convert More Leads? Try Testimonials”

Usability and Accessibility Issues That Ruin eCommerce App Conversions

February 4, 2021

Guest Post by Joe Peters Across Google Play and the Apple App store, there are more than four million products for consumers to explore. In today’s world, we do more with our phones than ever before. Users check their email, chat with colleagues, reach friends, play games, and watch videos on the move. Apps offer … Continue reading “Usability and Accessibility Issues That Ruin eCommerce App Conversions”

How to Use Influencer Video Marketing to Grow Your eCommerce

January 25, 2021

Guest Post by Estelle Liotard In our day and time, influencers can play a very important role in a company’s success. Because of the influence they hold over their audience, they can easily promote a business’ products and help increase its sales. Collaborating with the right people will help your eCommerce grow and connect with … Continue reading “How to Use Influencer Video Marketing to Grow Your eCommerce”

Tips to Align SEO and CRO Efforts in B2B eCommerce

December 18, 2020

Guest Post by Jasmine Williams source: pexels.com The methods of SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) are two crucial resources to leverage in the digital age. This is especially true with B2B eCommerce where you are often dealing with a lot of competition, high price points, and potentially numerous decision makers in … Continue reading “Tips to Align SEO and CRO Efforts in B2B eCommerce”

Ecommerce Trends That Are Shaping the Way Businesses Sell Online

December 7, 2020

Guest Post by Kathryn Casna This is a re-post of an article originally published by Salesforce Digital commerce grew by 12% in Q2 of 2019, while also becoming more efficient. Shoppers’ average visit duration on ecommerce sites dropped to just four minutes and 12 seconds. Not surprisingly in this lucrative and fast-paced ecommerce market, customer … Continue reading “Ecommerce Trends That Are Shaping the Way Businesses Sell Online”

Drafting Your 2021 Business Plan? Here’s How to Recession-Proof It

November 16, 2020

Guest Post by Samantha Rupp If there’s one thing the past 15 years has taught American business owners, it’s that recessions are inevitable. After the 2008 recession, many thought that we wouldn’t be due for another for a few decades — that is, until COVID-19 came around and sent the economy downhill fast. That means that, for … Continue reading “Drafting Your 2021 Business Plan? Here’s How to Recession-Proof It”