Entrepreneurship Archives

4 Ways Top eCommerce Brands Stay Connected to Their Customers

May 1, 2022

Building a successful eCommerce brand today requires you to build a relationship with your customers. With every market being so saturated with options, customers no longer rely on cost or convenience to be driving factors for choosing to shop with a particular brand. In fact, research indicates customers are almost always willing to spend more … Continue reading “4 Ways Top eCommerce Brands Stay Connected to Their Customers”

How to Build Better Relationships with Your Customers Through Email

January 30, 2022

Email is a great way for eCommerce businesses to build and maintain a relationship with their customers and boost retention. Unlike brick and mortar businesses, eCommerce brands have to put in extra effort to build customer relationships since they don’t have the opportunity to do so face to face. With this in mind, keep reading … Continue reading “How to Build Better Relationships with Your Customers Through Email”

Top 8 eCommerce Email Marketing Errors To Avoid

January 29, 2021

Guest Post by Michael Dehoyos Creating an exciting and powerful email marketing campaign has the potential to greatly boost your business. But in order to do so, you need to ensure that you have a strong, optimized strategy in place. Once someone has given you their email address, your challenge is to transform them from … Continue reading “Top 8 eCommerce Email Marketing Errors To Avoid”

Aligning Customer Success with Sales

August 29, 2016

This is part one of our series on operationalizing customer success. Read part two here: Join Forces. Win Customers and Success. Dynamic duos. Batman and Robin. Ren and Stimpy. Jerry and George. You’ve heard of these partnerships that create absolute magic and harmony. But even the best of duos often struggle to succeed as a result … Continue reading “Aligning Customer Success with Sales”

Why Slack Makes Your Customer Service Better

August 12, 2016

There is clear polarization on the topic of whether customer service should belong in #Slack. Most debate whether teams should be communicating to customers through Slack or not. There are two main camps. Camp 1 argues that because all of your team communications already happen in Slack and it makes sense to consolidate customer communications … Continue reading “Why Slack Makes Your Customer Service Better”