Better Conversations. Happier Customers.
Guest Post by Michael Dehoyos Creating an exciting and powerful email marketing campaign has the potential to greatly boost your business. But in order to do so, you need to ensure that you have a strong, optimized strategy in place. Once someone has given you their email address, your challenge is to transform them from … Continue reading “Top 8 eCommerce Email Marketing Errors To Avoid”
Guest Post by Estelle Liotard In our day and time, influencers can play a very important role in a company’s success. Because of the influence they hold over their audience, they can easily promote a business’ products and help increase its sales. Collaborating with the right people will help your eCommerce grow and connect with … Continue reading “How to Use Influencer Video Marketing to Grow Your eCommerce”
Guest Post by Jill Goodwin Every business owner dreads seeing one-star reviews pop up on their website or social media pages. At face value, a poor review can seem like a big hit to your brand’s reputation — but it can have a positive effect too, depending on how you handle it. If you allow reviews on … Continue reading “Using Poor Reviews to Your Business’s Advantage”
Guest Post by Jasmine Williams source: pexels.com The methods of SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) are two crucial resources to leverage in the digital age. This is especially true with B2B eCommerce where you are often dealing with a lot of competition, high price points, and potentially numerous decision makers in … Continue reading “Tips to Align SEO and CRO Efforts in B2B eCommerce”
Guest Post by Kevin Urrutia Image source There are many ways you can promote your brand and products online. One of them is through social media. Social media marketing has numerous benefits, making it an ideal marketing tool for running an e-commerce website. It is an excellent thing that doesn’t need too much time and … Continue reading “8 Advantages of Social Media Marketing for Your E-commerce Business”
Guest Post by Kathryn Casna This is a re-post of an article originally published by Salesforce Digital commerce grew by 12% in Q2 of 2019, while also becoming more efficient. Shoppers’ average visit duration on ecommerce sites dropped to just four minutes and 12 seconds. Not surprisingly in this lucrative and fast-paced ecommerce market, customer … Continue reading “Ecommerce Trends That Are Shaping the Way Businesses Sell Online”
Guest Post by Joe Peters When it comes to growing a business, it is easy to fall into the trap of getting laser-focused on gaining new customers. More customers equals bigger growth, right? Well, it is not as clear cut as that. In order to continue to grow, a business has to nurture its existing … Continue reading “5 Simple Ways To Improve Customer Loyalty”
Guest Post by Patrick Bailey Starting a business is not a walk in the park. It takes patience, hard work, resilience, and sacrifice to get it off the ground and running. However, that may not be the only hard part: Keeping your business afloat and maintaining growth is another challenge altogether. That is why top-notch … Continue reading “Tips for Winning Customers Back after Negative Encounters With Customer Service”
Guest Post by Samantha Rupp If there’s one thing the past 15 years has taught American business owners, it’s that recessions are inevitable. After the 2008 recession, many thought that we wouldn’t be due for another for a few decades — that is, until COVID-19 came around and sent the economy downhill fast. That means that, for … Continue reading “Drafting Your 2021 Business Plan? Here’s How to Recession-Proof It”
Guest Post by Ashley Han The customer experience (or CX) is the new battlefield in today’s competitive business world. Though many companies realize the importance of delivering a great customer experience, there is still a wide gap between customer satisfaction and the company’s expectations. Here I list 6 practical ways that can help your business … Continue reading “6 Ways to Improve Your Customer Experience”
Guest post by Michael Deane Starting any sort of business is not easy. This is especially true for startup owners who tend to be the ones who put all of their savings behind one great idea. Data shows that most small business owners these days start their enterprise with less than $50,000 in the bank. … Continue reading “How to Organize Your Budget When Launching a Startup”
Guest Post by Noah Rue Customer service has long been considered one of the cornerstones to success in business. Our industrial culture places emphasis on ensuring employees engage in positive consumer interactions. Business leaders invest in resources and training that helps teams to both understand how customer support translates to financial returns, and give them … Continue reading “How Far Can Automation Take Customer Service?”
Guest Post by Michelle Laurey Building strong relationships with your B2B partners is essential for business success. Together with your partners, you can strengthen your market position by adding value to your marketing efforts and overall business. A lot of planning and dedication is required to achieve this. Having the right partners on board can … Continue reading “How to Build Stronger and Healthier Relationships with Your B2B Partners”
Guest Post by Lisa Michaels In almost any business, acquiring new customers can be costly. Research shows you’ll spend more money gaining a new customer than keeping one. For a startup, this presents a massive problem. You don’t have much cash lying around, but you need to bring new business through the door. This can … Continue reading “5 Tips for SaaS Startups to Lower Customer Acquisition Cost”
Guest Post by AdNabu Over the last decade or so, eCommerce has grown massively to become one of the richest sectors in the world. Amazon, which primarily operates in the eCommerce space is now worth $1 trillion, If you’re working in an eCommerce company, you will need to have a story in Shopify. Shopify is … Continue reading “12 Easy Ways to Drive Shopify Sales”
Guest Post by Jessica Larson The coronavirus pandemic has turned businesses upside down from an operational, logistical, and economic perspective. After months of quarantine, some local officials are deeming it safe to reopen. Others are in the early stages of preparing to resume business as usual — well, as “usual” as business can be in these surreal … Continue reading “6 Tips for Rebuilding a Business After a Pandemic”
Boost Customer Loyalty with Effective Digital Engagement | Learn how to enhance customer connections and grow your business with digital customer engagement.
Guest Post by Marie Barnes The Internet has become the hub for selling anything you can imagine. That is why in the era of digital development, a timely setup of your website in accordance with the SEO requirements could not be underestimated. A well-functioning resource gives you the opportunity to expand your target audience and … Continue reading “How to Align Content Writing and SEO for Ecommerce Website”
Guest Post for Re:amaze by Danny Wong in collaboration with Salesforce You can’t have a company of any kind and then not have a way for customers to reach you. They may have questions or problems, they may just want to keep updated, or they may need additional products or services. But that also means … Continue reading “What’s the Difference Between a Call Center and a Contact Center?”
Guest Post by Ashley Wilson When employees face uncertainty, their morale diminishes, which can affect the company’s overall productivity. As their leader, you’ll need to think about how to motivate them to keep them fully engaged. This is the right time to listen to them and communicate clearly while providing frequent feedback to their concerns. … Continue reading “How to Boost Employee Satisfaction During Uncertain Times”
