Last Updated on September 1, 2023 by David
Guest Post by Marques Coleman
Running an e-commerce business is a complex process that requires so much more than just selling quality products. This is especially true in a world where online shopping is growing stronger by the minute, and new competitors are arising at every corner. In order to stay in the game, e-commerce businesses need to have a strong marketing strategy.
Push notifications are one of the tools every e-commerce business should consider employing. If you’re not sure why this is the case, or how to use web push notifications for your business, just keep reading. Here’s a complete guide for 2020 e-commerce web push notifications.
Let’s take a closer look.
Push Notifications: Why Use Them?
If you’re still not sure whether you should use website push notifications, you’re probably not very familiar with them. This is why we’ll briefly sum up their main features and purpose.
Here’s what makes website push notifications a valuable part of your marketing strategy :
- they work on both mobile and desktop devices
- this makes them cost-effective since they save you the trouble of building an app
- they work as real-time messages
- they are opt-in but require only a single “allow” click which makes the subscription simple
To put it simply, website push notifications are a good investment of your time and your money. They cover a wide range of your target audience and can carry all kinds of different messages.
Using website push notifications for your e-commerce business can bring benefits to your business and help you reach your goals. Let’s see how it works.
Subscription Process
As we’ve already mentioned, one of the main benefits of using website push notifications is that it simplifies the process of subscription immensely.
Let’s consider the classic newsletter subscription in email marketing:
- the user needs to type their name
- they need to type their email
- often, they need to go to their inbox and click the confirmation email to end the process
This process leaves so much room for abandoning the process and not actually subscribing.
With website push notifications, the process is much simpler:
- an opt-in form appears asking the user whether they allow receiving notifications
- they get to choose on the spot, with no more than one click
The simplicity of the process increases the chances of a larger number of people subscribing.
Notification Uses
As e-commerce, you can use website push notifications for numerous causes. They’ll allow you to get your message across and reach your customers easily.
You can use website push notifications to alert your customers about:
- new arrivals
- sales
- coupon offer
- discounts
- abandoned cart reminders
- products they might like
- their wish list products
- order status updates
Based on your customer behavior and the preferences they’ve already expressed, you get to personalize their push notifications and alert them about the things they care about.
Website Push Notifications Copywriting
Now that you realize how beneficial website push notifications can be for your business, it’s time to learn a bit more about their creation.
Copywriting for website push notifications needs to follow these principles:
- simplicity
Make it short, concise, and to the point. Don’t overdo it and use as few words as you can. - urgency
Use the FOMO phenomenon to urge your customers to immediately act upon the notification. Use phrases such as “limited,” “expires in X hours,” or “today only.” - social influence
People care about social proof, and you should use it for your advantage. For example, write something like “Join more than 2000 users who’ve already purchased this product.”
It’s also important that your push notifications are professionally written. There can be no mistakes or structural issues.
In case you need help with writing, check out Trust My Paper, Grab My Essay, or ClassyEssay writing services.
Geolocation For Personalization
Sending push notifications requires planning and strategizing. You can’t simply send the same notification to all your customers and expect it to push the right buttons with all of them.
Instead, you need to use personalization. And geolocation is one of the things you have to consider.
For example, you want to send the following push notification:
- “Check out the new arrivals in our summer collection- a great way to start your day!”
This notification requires the recipient to be:
- in a country where it’s currently summer
- in a country where it’s currently morning
It would make no sense to send it to someone who’s taking their afternoon nap while it’s snowing outside.
Segmentation For Proper Targeting
Segmentation is another thing you need to be using if you want your website push notifications to reach the right audience.
Segmentation will help you:
- learn about individual customers
- understand their scope of interest
Based on how your customers act on your website, what they search for, and show interest for, you will segment them and place them in a certain category.
Then, you need to use this knowledge to curate specific notifications for each category.
For example, if a customer searches for “garden pots” and “plant containers”, you will segment them as someone interested in gardening and plants. Then, you can send them notifications about products that belong to this category.
- “New arrivals: plant containers and accessories for reviving your garden!”
- “Segmentation is necessary for website push notifications to work. You’ll have no use of a brilliantly designed push notification unless it reaches the right target audience,” says Neightan White, a blogger and writer at Supreme Dissertations.
Data & Statistics
Finally, you need to keep track of all your efforts and ensure you’re doing the right thing with your push notifications.
This is possible by:
- tracking metrics
- gathering and analyzing data
Keep track of the number of people who click the notification, land on the page, and perform the following desired actions. Test different versions of a similar push notification to see which one works better.
Final Thoughts
Website push notifications can work wonders for your digital marketing strategy. However, it’s essential that you make the right steps and use it according to a well-designed plan.
Use the guide above to ensure you’ve got all the pieces of the puzzle. Then, use them to create an effective website push notifications strategy for your e-commerce.
About Re:amaze
Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.
About Marques
Marques Coleman is a blog writer at bestessayseducation.com and specializes in marketing and marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.