Demystifying Customer Engagement for eCommerce

Answers from 300 actual shoppers for insight on how they engage!

eCommerce businesses need a disciplined approach to customer engagement in order to attract more window shoppers and convert them into paying customers.

With many engagement channels to pick from (and growing everyday), it's important to know how customers react to certain mediums and whether or not they take advantage of existing channels. Over the past few weeks we interviewed over 300 actual shoppers from a few of our partners such as BigCommerce, Shopify, and Wordpress and simply, asked. Do they take advantage of a good knowledge base? Do the prefer email or live chat?

We've compiled the results into an infographic below. For more details on why you should invest in customer service for you business, read our blog article.

Demystifying customer engagement