Last Updated on October 26, 2020 by David
It’s no secret that the Coronavirus pandemic has impacted us in nearly every area of our lives both personally and in business. The way we build relationships – a key aspect of growing your business has been heavily impacted, as has the way we work.
With the approaching holiday season, businesses would normally prepare to accommodate higher foot traffic and increased business by hiring seasonal employees for both brick and mortar stores and for warehouses for shipping a higher volume of orders. COVID-19 however has heavily impacted what is “normal” for the holiday season as people are shopping less in stores than ever before. The eCommerce industry as a whole is seeing tremendous growth, while many stores with physical locations are being forced to shutter their doors.
A survey by Engine found that people are now spending on average 10-30% more online than they were previously. eCommerce businesses that sell products such as at-home fitness equipment, pet supplies, groceries, at-home entertainment, baby items, cleaning products, and medicine or medical supplies have seen tremendous growth post-Coronavirus.
Here are some other statistics to consider:
- 36% of consumers report that they shop online weekly since the onset of the Coronavirus, which is from 28% pre-pandemic, according to new data from Digital Commerce 360.
- 29% of consumers currently shop online more frequently than in person
- 35% report an even mix of online and in-store shopping
- Post Coronavirus 28% of shoppers say they will continue to shop primarily online, with 39% saying they will shop both online and in-store
- 64% of shoppers indicated they wanted mobile and contactless pickup options available to them
- 79% said that a retailer offering contactless store pickup is very important
- 90% of consumers preferred home delivery
- 80% said they would be likely to use digital communications with store associates
The way eCommerce is done has changed rapidly in a short time and will continue to change and adapt for the indefinite future. The challenges faced by eCommerce businesses already this year have been plentiful – from shipping and logistics issues, closed warehouses, limited inventory available to having to work remotely – and now they will face a new challenge the holiday shopping season.
It’s a holiday season like never before, which means there’s little information and statistics available for eCommerce business owners on how to grow their business during a holiday season in the midst of a global pandemic. Phrases like the “new normal” are being used as the holidays rapidly approach, but what does this mean exactly?
Re:vitalize is our response to the growing questions regarding the new normal for eCommerce business as we close 2020 and look to the new year. We’ve invited some of the best eCommerce experts to come together and share their vision for the new normal.
What is Re:vitalize?
Re:vitalize is a three-week-long virtual seminar where eCommerce business owners can learn from the best in the business. Each week we’ll release 4-5 videos that cover a specific topic. To access these videos and gain access to our team of eCommerce growth experts which gives you the opportunity to ask additional questions and make 1 on 1 direct introduction to eCommerce apps you’re interested in for your brand and store.
Is Re:vitalize for Me?
Do you own or manage an eCommerce business? If so Re:vitalize is for you! This amazing event is ideal for ANY sized eCommerce business. Whether you’re a one (wo)man operation or a multi-million dollar eCommerce retailer you will benefit from Re:vitalize.
Why Do I Need Re:vitalize?
We’ve rounded up some of the best eCommerce experts to provide you with valuable information on how to succeed this holiday season.
Typically, when a company creates a marketing plan for the holiday season they look at what they did last year and improve on it. They review and analyze website traffic, sales, customer inquiries, and more. Armed with this information, they can make fairly accurate projections as to how their business will do the current year and plan accordingly.
Unfortunately, this won’t be the case this year.
As we already mentioned above, the 2020 shopping season will be extremely different than in past years which means you won’t be able to rely on previous strategies to prepare.
Some of the topics we’ll cover include:
- Improving Customer Experience Through Chatbots
- Tactics to Explode Your Black Friday/Cyber Monday Sales Using Messenger
- Black Friday/Cyber Monday SMS Marketing Strategies
- How to Provide Contextual Customer Support
- Turning Hard-Earned Sales Into Repeat Customers
- Must-Have Automations for the Holidays
- Driving More Revenue from Existing Customer During Peak Periods
- The Future of eCommerce Technology
Participating brands include Re:amaze, Octane AI, EcommerceTech, Loyalty Lion, Omnisend, Smile.io, RingCentral, SMSbump, LTVplus, Aircall, ChannelReply, Recart, and AdNabu.
Think of Re:vitalize as a masterclass in eCommerce that you can experience from the comfort of your own office (or living room). Not only will these eCommerce experts help you develop a holiday shopping season strategy that works, but they will also provide you with valuable information on the apps that can help you implement these strategies and achieve your business goals.
Implementing the right apps into your eCommerce website is the differentiator between a successful or unsuccessful eCommerce business. With so many options available to consumers having a simple eCommerce website just isn’t enough. Integrations such as live chat, chatbots, a loyalty points program, SMS automation, messenger integration, quizzes, marketing automation, and more directly lend themselves to the success of an eCommerce business.
Whether you’re struggling or simply want to grow your business even more – now is the time to do it. Re:vitalize will provide you with the much-needed tools to succeed this holiday shopping season and beyond, don’t miss out on this amazing opportunity.
How Do I Register for Re:vitalize?
You can register by clicking here. Don’t miss out on this amazing opportunity to learn from some of the industry’s best and secure your spot today!