{"id":99,"date":"2016-11-17T08:03:37","date_gmt":"2016-11-17T16:03:37","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2016\/11\/17\/not-everything-needs-to-pan-out\/"},"modified":"2023-08-31T05:20:20","modified_gmt":"2023-08-31T12:20:20","slug":"not-everything-needs-to-pan-out","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/not-everything-needs-to-pan-out\/","title":{"rendered":"Not everything needs to \u201cpan out\u201d."},"content":{"rendered":"

The perils of enforcing immediate ROI.<\/p>\n

\"\"<\/figure>\n

Startups (us included) have an incessant urge to constantly ask \u201cis that ROI positive\u201d for every business decision. We\u2019ve become so accustomed to constantly think about growing our user base, making our product better, and watching out for the runway cliff that we often misguide ourselves by missing important connections in the decisions we make every day. It\u2019s only natural to worry about those 3 crucial ingredients and nothing else\u2026<\/p>\n

What we have come to realize as a team is that we need to remind ourselves that not everything is connected to users, products, or revenue, at least not immediately. There are things we do, decisions we make, that are investments in future returns. We talk to customers and sometimes encourage them to try a competitor\u2019s solution if our product isn\u2019t a great fit. We drive 5+ hours to meet with a group of founders in L.A. just to shoot the shit. We build custom integrations for a high profile client just so they can be 1% more happy. None of those things see immediate ROI in the grand scheme of things. But all of those things connect dots in our long term survival and success road map.<\/p>\n

And yes, we understand. With only so much time users, your product, and money do matter. They matter a great deal. We\u2019d be lying if we told you that weren\u2019t true. That said, users, great products, and money don\u2019t always come easily. Sustainable businesses know how to evaluate an idea, make a decision, and act upon that decision in a variety of timelines. In short, you need to learn to separate bullshit from the things that matter even if it isn\u2019t immediately obvious.<\/p>\n

The important thing to remember is not to lose sight of what matters to you and your team. Ultimately, we\u2019re in the business of making people want what we\u2019re building. The long game is about execution. Not short term ROI.<\/p>\n

\n

Interested in what else we have to say? Make sure to recommend this article by clicking the heart and follow us for more stories about startup life, customer service, and tips on treating customers right.<\/em><\/p>\n

You can also find our multi-brand, multi-channel customer service platform at https:\/\/www.reamaze.com<\/a>. Follow @reamaze<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The perils of enforcing immediate ROI. Startups (us included) have an incessant urge to constantly ask \u201cis that ROI positive\u201d for every business decision. We\u2019ve become so accustomed to constantly think about growing our user base, making our product better, and watching out for the runway cliff that we often misguide ourselves by missing important … Continue reading “Not everything needs to \u201cpan out\u201d.”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":5687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[39,45,49,44,36],"class_list":["post-99","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices","tag-business","tag-entrepeneurship","tag-growth","tag-marketing","tag-startup"],"yoast_head":"\nNot everything needs to \u201cpan out\u201d. - Re:amaze Blog<\/title>\n<meta name=\"description\" content=\"Beyond Immediate ROI: Navigating Startups' Decision-Making. 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