{"id":8,"date":"2021-02-23T09:05:35","date_gmt":"2021-02-23T17:05:35","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2021\/02\/23\/need-to-convert-more-leads-try-testimonials\/"},"modified":"2023-09-01T02:24:35","modified_gmt":"2023-09-01T09:24:35","slug":"need-to-convert-more-leads-try-testimonials","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/need-to-convert-more-leads-try-testimonials\/","title":{"rendered":"Need to Convert More Leads? Try Testimonials"},"content":{"rendered":"<p>Guest Post by Matt Casadona<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6240 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_v-BJ_60_ylJlErrb.jpeg\" alt=\"\" width=\"800\" height=\"534\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_v-BJ_60_ylJlErrb.jpeg 800w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_v-BJ_60_ylJlErrb-300x200.jpeg 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_v-BJ_60_ylJlErrb-768x513.jpeg 768w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/><\/figure>\n<p>If you\u2019re on a mission to optimize your online content, you need to consider using testimonials as part of your strategy. Statistics have recently proven testimonials to increase effectiveness ratings by almost 90% when influencing buyers. Testimonials have been around forever, but information of their influence on conversion rates is relatively new. Here\u2019s all you need to know on testimonial integration and what it can do for your conversion rates.<\/p>\n<h3>Reviews Build Consumer Confidence<\/h3>\n<p>Research suggests that reviews heavily influence buying decisions and that positive customer reviews give potential buyers more trust in the products and services they are considering. Around 63% of consumers also stated that they are more willing to purchase from select online stores when those sites have posted reviews of their offerings.<\/p>\n<h3>Testimonials Build\u00a0Trust<\/h3>\n<p>Customers like to see vulnerabilities in the businesses and brands that they shop from. Take a look at the example from <a href=\"https:\/\/trustandwill.com\/reviews\" target=\"_blank\" rel=\"noopener\">Trust &amp; Will<\/a> below.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6241 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_p0DIjmpRPh_Ea8yf.png\" alt=\"\" width=\"800\" height=\"517\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_p0DIjmpRPh_Ea8yf.png 800w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_p0DIjmpRPh_Ea8yf-300x194.png 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_p0DIjmpRPh_Ea8yf-768x496.png 768w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/517;\" \/><\/figure>\n<p>Believe it or not, having a mix of both good and bad reviews is a positive thing. It gives customers a greater understanding of what the company is likely to provide and demonstrates the overall value. When testimonials are linked to the business <a href=\"https:\/\/betterthansure.com\/understanding-your-digital-customer-engagement-platform-da04a2bb6446\" target=\"_blank\" rel=\"noopener\">social media accounts<\/a>, it helps you gain customer interest and shows legitimacy.<\/p>\n<h3>Testimonials Show What\u2019s\u00a0Real<\/h3>\n<p>Some customers say that they are hesitant to trust reviews unless they specify that real people have written them. When all of the reviews are overwhelmingly positive or appear to have the same voice and tone, that\u2019s a red flag for consumers and they might rethink their options. In contrast, when reviews are a unique blend of different voices expressing the things that they like and don\u2019t like about the business, products, or services, customers are more likely to trust what the testimonials say and feel more confident in purchasing from the respective businesses.<\/p>\n<h3>Visual Testimonials Are Highly Effective<\/h3>\n<p>Visual testimonials are now a fundamental aspect of product lines for various home furnishings. Many websites will set up their testimonial sections to post real-life social media photos of customers with their purchased products. Seeing these products in someone\u2019s home setting gives potential buyers the ability to imagine what the outcome will look like for them and enables a sense of trust in the company. These findings are particularly true for furniture companies whose site photos look more like computerized replications. Seeing \u201creal life\u201d elements in customer photos helps potential consumers decide if they want to proceed with their purchase.<\/p>\n<h3>The Good and Bad\u00a0Reviews<\/h3>\n<p>Knowing that testimonials are both positive and negative, customers appreciate the honesty that brands are willing to share regarding their products and services. Having the integrity to show both the good and the bad sides of the business will promote customer loyalty and trust.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6242 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_MDkbPDRjF0oG41ee.jpeg\" alt=\"\" width=\"800\" height=\"534\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_MDkbPDRjF0oG41ee.jpeg 800w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_MDkbPDRjF0oG41ee-300x200.jpeg 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_MDkbPDRjF0oG41ee-768x513.jpeg 768w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/><\/figure>\n<h3>Testimonials Speed Conversion Rates<\/h3>\n<p>Testimonials help to increase conversion rates because they encourage constant traffic. As a result of reaching more people, more users convert, generating significant sales and revenue percentages. The possibilities are seemingly endless when it comes to including testimonials for conversion benefits. One source reported that a 50% increase could lead to a 500% increase in profits. There are many different ways to improve conversion rates, but no other method other than testimonials lines up with the statistics. The proof is in the pudding, as they say, and testimonials are no exception to this.<\/p>\n<h3>Be Mindful of the Specifics<\/h3>\n<p>It\u2019s important to remember that just including testimonials on your website and social media pages is not enough to dramatically influence conversion rates. You need to find the perfect blend of good and bad reviews and mix in different types of testimonials for increased conversion rates to come through.<\/p>\n<h3>Use Different Types of Testimonials<\/h3>\n<p>Be sure to include a variety of testimonials from all forms of media. Ask satisfied customers to post comments, videos, and images for product and service reviews. As the saying goes, \u201cThere\u2019s no such thing as bad press.\u201d Having a few <a href=\"https:\/\/betterthansure.com\/using-poor-reviews-to-your-businesss-advantage-6995f0a7b3f2\" target=\"_blank\" rel=\"noopener\">lousy testimonial reviews<\/a> is not a bad thing either. You want to show your online users that your business is popular, for better and for worse. It is less likely that a consumer will not trust a brand if all of the reviews are positive. Everyone is aware of the paid reviews that businesses offer individuals to gain more traction and attention to their business. Having a mix of both good and bad reviews appears much more genuine and will give customers the insight they need to determine if your products and services are what they are looking for.<\/p>\n<h3>Reach for the\u00a0Stars<\/h3>\n<p>If possible, include testimonials from <a href=\"https:\/\/betterthansure.com\/how-to-use-influencer-video-marketing-to-grow-your-ecommerce-a7bcb4a790ec\" target=\"_blank\" rel=\"noopener\">influencers or celebrities<\/a> (even on the local level) to review your products and services. Customers will be excited that those they emulate are interested in the same goods and services they are. Again, please do not overdo it with sponsors and figureheads. The key to winning customer trust, brand loyalty, and generating more leads is authenticity.<\/p>\n<p>Speaking of stars, even testimonials that include star rankings create more leads than having no testimonials at all. Some people prefer sentiment over logic, but others prefer the opposite. Seeing a mix of high and low ratings will also provide these linear-minded consumers with the trust and confidence needed to generate sales and <a href=\"https:\/\/betterthansure.com\/5-simple-ways-to-improve-customer-loyalty-9a55a87edbf\" target=\"_blank\" rel=\"noopener\">brand loyalty<\/a>. You can also feature any awards your business has won on your site, as these act as additional testimonials. Here is an example from <a href=\"https:\/\/proconnect.intuit.com\/proseries\/\" target=\"_blank\" rel=\"noopener\">Intuit<\/a>:<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6243 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_fhRJAS0ne0onUlcV.png\" alt=\"\" width=\"800\" height=\"343\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_fhRJAS0ne0onUlcV.png 800w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_fhRJAS0ne0onUlcV-300x129.png 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_fhRJAS0ne0onUlcV-768x329.png 768w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/343;\" \/><\/figure>\n<p>Testimonials are tricky in that they require a mix of different media forms to make a difference in your business or product line. However, they are much easier to implement than complex algorithms or search engine optimization techniques that are too advanced for the average person. Without extensive research or help from a professional, most conversion rate techniques will leave you scratching your head in confusion. So, take advantage of this more straightforward process and quickly increase your conversion rates with testimonials.<\/p>\n<hr \/>\n<p><strong><em>About <\/em><\/strong><a href=\"https:\/\/www.reamaze.com\/industries\/ecommerce\/?ref=bts\" target=\"_blank\" rel=\"noopener\"><strong><em>Re:amaze<\/em><\/strong><\/a><\/p>\n<p><em>Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.<\/em><\/p>\n<p><strong><em>About Matt Casadona<\/em><\/strong><\/p>\n<p><em>Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is currently a contributing editor for <\/em><a href=\"https:\/\/365businesstips.com\/\" target=\"_blank\" rel=\"noopener\"><em>365 Business Tips<\/em><\/a><em>. Matt is passionate about marketing and business strategy and enjoys the San Diego life, traveling and music.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest Post by Matt Casadona If you\u2019re on a mission to optimize your online content, you need to consider using testimonials as part of your strategy. Statistics have recently proven testimonials to increase effectiveness ratings by almost 90% when influencing buyers. Testimonials have been around forever, but information of their influence on conversion rates is &hellip; <a href=\"https:\/\/www.reamaze.com\/blog\/need-to-convert-more-leads-try-testimonials\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Need to Convert More Leads? Try Testimonials&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[39,82,52,150],"class_list":["post-8","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices","tag-business","tag-conversion-optimization","tag-ecommerce","tag-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Need to Convert More Leads? 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Learn how testimonials build trust, provide authenticity, influence purchasing decisions, and use different types of testimonials to increase sales and brand loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reamaze.com\/blog\/need-to-convert-more-leads-try-testimonials\/\" \/>\n<meta property=\"og:site_name\" content=\"Re:amaze Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reamaze\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T17:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-01T09:24:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2021\/02\/0_v-BJ_60_ylJlErrb.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@reamaze\" \/>\n<meta name=\"twitter:site\" content=\"@reamaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/need-to-convert-more-leads-try-testimonials\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/need-to-convert-more-leads-try-testimonials\/\"},\"author\":{\"name\":\"David\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/3bffd970e708b17e27bd910fb2ef685e\"},\"headline\":\"Need to Convert More Leads? 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