{"id":79,"date":"2017-05-18T08:29:06","date_gmt":"2017-05-18T15:29:06","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2017\/05\/18\/the-ecommerce-of-fidget-spinners-why-being-interesting-can-do-more-for-your-brand-than-being\/"},"modified":"2023-08-31T05:33:02","modified_gmt":"2023-08-31T12:33:02","slug":"the-ecommerce-of-fidget-spinners-why-being-interesting-can-do-more-for-your-brand-than-being","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/the-ecommerce-of-fidget-spinners-why-being-interesting-can-do-more-for-your-brand-than-being\/","title":{"rendered":"The eCommerce of Fidget Spinners: Why Being Interesting Can Do More For Your Brand Than Being\u2026"},"content":{"rendered":"
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Picture via\u00a0Time.com<\/em><\/em><\/p>\n<\/figcaption><\/figure>\n

The \u201cfidget spinner\u201d or sometimes known as the \u201cfinger spinner\u201d is undoubtedly the hottest toy so far in 2017. This ultra simplistic yet alarmingly addictive toy, originally designed for kids and adults with ADHD, has singlehandedly turned eCommerce, marketing, branding, and manufacturing into a viral meme, selling out wherever they crop up.<\/p>\n

Being more popular than Star Wars, Marvel, and even Disney branded toys, fidget spinners are already creating controversy<\/a> among parents, teachers<\/a>, and doctors. That\u2019s elite status any<\/em><\/strong> brand would kill to achieve. More importantly, the fidget spinner has proven that a product does not need to be useful as long as it can generate enough interest. And that accessibility through simplicity and curiosity is often greater than the sum of its parts.<\/p>\n

Interestingly enough, fidget spinners don\u2019t even have a brand. There\u2019s not a single company that dominates a market for fidget spinners under a brand like Nike or Apple. There\u2019s no major distributor for fidget spinners either. And although eCommerce giants like Amazon and Walmart control the majority of searches and sales of fidget spinners, these toys sell just as well via street vendors, SMB eCommerce stores, and local mom-and-pop shops. We\u2019ve got 8 of them here in the Reamaze<\/strong><\/a> office\u2026<\/p>\n

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In fact, these spinners sell so well everywhere that they\u2019re considered the<\/p>\n

Fastest Growing Product Online Ever, Grows 2000% in 3 Months to Over $25M in Online Sales\u200a\u2014\u200a1010Data.com<\/a><\/em><\/p>\n

Looking at Google Trends<\/a> for the past 30 days, fidget spinners generate about as much interest as America\u2019s favorite celebrity, President Donald Trump, and that\u2019s saying something. On Amazon.com, 18 of the top 20 best-selling toys and games were fidget spinners.<\/p>\n

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So why are fidget spinners and other related toys like the fidget cube so popular? Are they a fad where demand for them will dwindle in mere months? Other than helping kids and adults with ADHD reign in the desire to fidget, what other value does it deliver? Does it even need to?<\/p>\n

Here\u2019s the thing you need to know about this toy\u200a\u2014\u200ait is a phenomenon.\u200a\u2014\u200aKelly McEvers, NPR\u00a0News<\/a>.<\/em><\/p>\n

What eCommerce businesses need to understand is that there\u2019s more than one way to create a product or brand. The fidget spinner phenomenon isn\u2019t new but we have come a long way in terms of eCommerce manufacturing, distribution, and marketing. If you were young (or old) enough to remember toys that achieved similar \u201cfad\u201d status like the fidget spinner, you\u2019d remember toys like Pog<\/a>, Tamagotchi Pet<\/a>, and of course, Tickle Me Elmo<\/a>. Aside from being toys, these products served no real purpose or value but were able to generate vast amounts of interest even while there were other toys that clearly delivered more \u201ctoy per dollar\u201d.<\/p>\n

The fidget spinner is a meme or a viral video of the eCommerce world, a toy that has achieved the most simplistic form of appreciation for any product for sale: curiosity. And like memes and viral videos, fidget spinners attract purchaser attention with extremely low bars to entry among kids and<\/em> adults. With a \u201chistory\u201d grounded in facts (that they help kids and adults with ADHD), the fidget spinner also has inherited street cred when it comes to justifying its purchase.<\/p>\n

Some key markers that make fidget spinners great:<\/p>\n