{"id":78,"date":"2018-01-23T03:36:01","date_gmt":"2018-01-23T11:36:01","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2018\/01\/23\/7-things-we-did-to-double-our-saas-paid-subscriptions-in-2017\/"},"modified":"2023-09-01T00:03:00","modified_gmt":"2023-09-01T07:03:00","slug":"7-things-we-did-to-double-our-saas-paid-subscriptions-in-2017","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/7-things-we-did-to-double-our-saas-paid-subscriptions-in-2017\/","title":{"rendered":"7 Things We Did to Double Our SaaS Paid Subscriptions in 2017."},"content":{"rendered":"

Also 7 things you can copy to achieve great results.<\/p>\n

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We\u2019re the makers and builders of Re:amaze<\/strong><\/a>, a customer service platform designed for web based businesses. 2017 was a landmark year for us because we grew our paid subscribers by more than 2x. That\u2019s huge to us, and to any SaaS business for that matter. We\u2019d like to share some of the standout strategies we employed to achieve that level of growth and hopefully inspire other SaaS businesses in some small way, shape, or form. We\u2019ve also got a plan in place to double our growth again in 2018 so we\u2019ll share that as well.<\/p>\n

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7. We got vocal about what sets us apart from the rest<\/strong><\/h2>\n

Differentiate or die is what they say. And so much of our growth has been about positioning and proper communications of the benefits we deliver. Since our founding in 2012, we\u2019ve always held our core philosophy close to heart: to help businesses realize that their customer service operations is a revenue center and not a cost center. To do that, we designed and built a suite of easy-to-use and both agent-friendly and customer-friendly tools to facilitate more<\/em> conversations, not less. We stripped out what many traditional helpdesk platforms loved to sell: ticketing, customer logins, forced processes, and instead focused on natural conversations.<\/p>\n

We hammered on these concepts hard in 2017 and focused on helping eCommerce businesses by being more nuanced<\/em> with our targeting and messaging rather than just targeting \u201csmall businesses\u201d broadly. We talked the lingo, researched the industry like a doctorate dissertation, shared best practices, and had our customers talk us up in Slack channels, on social media such as Facebook Groups and Twitter, Co-Founders Lab, Product Hunt, GrowthHackers, Inbound, HackerNews, and on paid forums such as eCommerce Fuel. No stone was left unturned and everyone participated. In total, we had over 1,300 engagements across these channels and each one was measurably impactful.<\/p>\n

Besides eCommerce, we do intend to target other niches but that we\u2019ll always keep our messaging focused.<\/p>\n

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6. We ramped up our customer service quality even more<\/strong><\/h2>\n

As a business that provides customer service tools, it\u2019d be a huge joke if our customer service sucked. Let\u2019s take a look at some of the reviews we received in 2017.<\/p>\n

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Cranking out better customer service is easier said than done. Over the course of 2017, we introduced features into the Re:amaze platform that gave businesses better insight into team performance such as better and more in-depth reporting and automated customer satisfaction surveys. These were the same features we adopted ourselves from day 0 to help gauge and fine tune our own support quality. We developed new internal processes that automatically fed customer feedback into our engineering road map and also made better use of our iOS and Android mobile apps in terms of notifications and response times. Combined with other new features like Office Hours, we also pumped up our Google Analytics to better analyze user behavior.<\/p>\n

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5. We wrote content<\/strong><\/h2>\n

We created a ton of content that was shared thousands of times on social media and through partner channels. Content marketing should have a place at your business dinner table 24\/7\/365. Meaningful content drives awareness to your brand and philosophy and also increases your business authority in the industry in which you serve.<\/p>\n

Rather than being the guy at the party who only talks about themselves, we wanted to be talking about broader topics that everyone cares about while still keeping the content relevant to companies like ours. This allows us to apply and reflect on our thinking broadly across industries to see if what we say holds weight.<\/p>\n