{"id":6810,"date":"2025-03-05T14:03:22","date_gmt":"2025-03-05T21:03:22","guid":{"rendered":"https:\/\/www.reamaze.com\/blog\/?p=6810"},"modified":"2025-03-31T08:48:53","modified_gmt":"2025-03-31T15:48:53","slug":"using-reamaze-push-campaigns","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/","title":{"rendered":"Using Re:amaze Push Campaigns to Engage with Customers"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">What Are Push Campaigns?<\/h3>\n\n\n\n<p>Push Campaigns let you market directly to your customers through push notifications\u2014brief, attention-grabbing messages that appear on their devices. These notifications are a simple way to engage users who have opted in, whether you\u2019re promoting a sale, announcing a new product, or sharing important updates.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reamaze.com\/\">Re:amaze<\/a> Push Campaigns work on desktop and Android devices, but iOS devices (like iPhones and iPads) only support push notifications from native iOS apps. Additionally, Push Campaigns are sent to your entire audience and cannot be segmented to target specific user groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Use Push Campaigns?<\/h3>\n\n\n\n<p>Push Campaigns are a great way to promote new products, announce sales, or share important updates with customers. One major advantage is that they don\u2019t require customers to provide personal information like their name or email to receive notifications. Since many people are hesitant to share their details, push notifications offer a frictionless way to stay connected with your audience.<\/p>\n\n\n\n<p>Another key benefit is that push notifications reach customers instantly, no matter what they\u2019re doing. Unlike emails or text messages, which require users to check their inbox, push notifications appear directly on their device\u2014even when they\u2019re not actively browsing your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Before You Build Push Campaigns<\/h3>\n\n\n\n<p>Before you can start sending Push Campaigns, you\u2019ll need to get permission from your website visitors to receive push notifications. This step is crucial because it helps you build an engaged audience for your campaigns.<\/p>\n\n\n\n<p>Re:amaze offers two ways to request push permissions: <strong>Push Prompts<\/strong> and <strong>Cues<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Push Prompts<\/strong> are embeddable elements designed specifically for growing your Push Campaign audience. They\u2019re the best option because most browsers only ask visitors for push permissions once. If a visitor dismisses the initial browser prompt, they won\u2019t see it again. Push Prompts solve this by letting you re-engage visitors and request permission multiple times. You can also set a Re-Prompt Delay, which determines how long to wait before showing the prompt again to visitors who previously dismissed it, helping you continue building your audience without overwhelming them.<\/li>\n\n\n\n<li><strong>Cues<\/strong> can also be used to encourage visitors to enable push notifications, but Push Prompts are the more effective and recommended method.<\/li>\n<\/ul>\n\n\n\n<p>Check out our <a href=\"https:\/\/support.reamaze.com\/kb\/push-campaigns\/building-push-prompts\">step-by-step guide<\/a> for setting up Push Prompts and Cues. If you&#8217;re not using Shopify, you&#8217;ll also need to install a snippet of code\u2014find the instructions here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Your Push Campaign<\/h2>\n\n\n\n<p>Re:amaze makes creating a Push Campaign simple with an intuitive setup process. Just choose the brand you\u2019re building the campaign for, craft your message, and add a title, primary link, and any images you\u2019d like to include. You can also customize the call-to-action button to drive engagement.<\/p>\n\n\n\n<p>Before sending, you\u2019ll see a real-time preview of how your Push Campaign will appear on different devices. For a full walkthrough, <a href=\"https:\/\/support.reamaze.com\/kb\/push-campaigns\/installing-the-service-worker\">check out this guide<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/campaign.png\"><img decoding=\"async\" width=\"1024\" height=\"572\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/campaign-1024x572.png\" alt=\"Building a Push Campaign with Re:amaze.\" class=\"wp-image-6815 lazyload\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/campaign-1024x572.png 1024w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/campaign-300x168.png 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/campaign-768x429.png 768w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/campaign-1536x858.png 1536w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/campaign-2048x1144.png 2048w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/campaign-1200x670.png 1200w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/572;\" \/><\/a><\/figure>\n\n\n\n<p>Once your campaign is live, tracking its performance will help you understand its impact and refine future messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tracking Your Push Campaign&#8217;s Performance<\/h3>\n\n\n\n<p>Once your Push Campaign is sent, Re:amaze provides insights into its performance. You&#8217;ll see the total number of recipients and a bounce count, which tracks audience members who are no longer subscribed to push notifications from your domain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/bounce.png\"><img decoding=\"async\" width=\"1024\" height=\"128\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/bounce-1024x128.png\" alt=\"Tracking your Push Campaigns.\" class=\"wp-image-6814 lazyload\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/bounce-1024x128.png 1024w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/bounce-300x38.png 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/bounce-768x96.png 768w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/bounce-1536x192.png 1536w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/bounce-2048x256.png 2048w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/bounce-1200x150.png 1200w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/128;\" \/><\/a><\/figure>\n\n\n\n<p>To help measure engagement, Re:amaze automatically adds UTM parameters to your campaign\u2019s primary link and any button links unless you\u2019ve already included them. This allows you to track traffic from your Push Campaigns directly in Google Analytics. After sending a campaign, check Google Analytics for these UTM parameters to see how much traffic your push notifications are driving to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get Started with Push Campaigns<\/h3>\n\n\n\n<p>Push Campaigns are a powerful way to engage customers instantly, without requiring them to check emails or visit your site. With Re:amaze, setting up and tracking campaigns is easy, making it a valuable tool for keeping your audience informed and engaged. If you&#8217;re ready to start using Push Campaigns, explore our <a href=\"https:\/\/support.reamaze.com\/kb\/push-campaigns\">full guide<\/a> for more details.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Are Push Campaigns? Push Campaigns let you market directly to your customers through push notifications\u2014brief, attention-grabbing messages that appear on their devices. These notifications are a simple way to engage users who have opted in, whether you\u2019re promoting a sale, announcing a new product, or sharing important updates. Re:amaze Push Campaigns work on desktop &hellip; <a href=\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Using Re:amaze Push Campaigns to Engage with Customers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":6813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[52],"class_list":["post-6810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Re:amaze Push Campaigns to Engage with Customers - Re:amaze Blog<\/title>\n<meta name=\"description\" content=\"Re:amaze Push Campaigns let you send targeted push notifications to customers, keeping them informed about sales and new products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Re:amaze Push Campaigns to Engage with Customers - Re:amaze Blog\" \/>\n<meta property=\"og:description\" content=\"Re:amaze Push Campaigns let you send targeted push notifications to customers, keeping them informed about sales and new products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Re:amaze Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reamaze\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T21:03:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T15:48:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/pushimage.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holland Rocha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@reamaze\" \/>\n<meta name=\"twitter:site\" content=\"@reamaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holland Rocha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/\"},\"author\":{\"name\":\"Holland Rocha\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/401eabdddc17e20c2d33c1165a9ea391\"},\"headline\":\"Using Re:amaze Push Campaigns to Engage with Customers\",\"datePublished\":\"2025-03-05T21:03:22+00:00\",\"dateModified\":\"2025-03-31T15:48:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/\"},\"wordCount\":675,\"publisher\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2025\/03\/pushimage.jpeg\",\"keywords\":[\"Ecommerce\"],\"articleSection\":[\"Customer Service Best Practices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/\",\"url\":\"https:\/\/www.reamaze.com\/blog\/using-reamaze-push-campaigns\/\",\"name\":\"Using Re:amaze Push Campaigns to Engage with Customers - 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