{"id":68,"date":"2017-10-16T03:00:20","date_gmt":"2017-10-16T10:00:20","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2017\/10\/16\/5-tips-for-attracting-and-retaining-social-media-users-in-ecommerce\/"},"modified":"2023-09-01T00:00:06","modified_gmt":"2023-09-01T07:00:06","slug":"5-tips-for-attracting-and-retaining-social-media-users-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/5-tips-for-attracting-and-retaining-social-media-users-in-ecommerce\/","title":{"rendered":"5 Tips for Attracting and Retaining Social Media Users in eCommerce"},"content":{"rendered":"

Guest Post by <\/em>OrangeTwig<\/em><\/a> for <\/em>Re:amaze<\/em><\/a>. OrangeTwig is a SaaS platform that helps store owners and businesses automate social media marketing. The platform helps to promote your products & discounts across ALL social media channels in one go. Or share your favorite content from around the web.<\/em><\/p>\n

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\nS<\/strong>ocial media was once almost exclusively reserved for the world of small and medium businesses. The informal, rather chaotic nature of it all put it out of the reach of traditional marketing teams. But the big boys have caught up.<\/p>\n

It\u2019s hard out there now for small\/medium sized eCommerce businesses. They have to compete with well organized teams with, what seems like, limitless resources to design, create, post, and promote content. When your small team has to run everything from product design to merchandising and from packing to emailing etc\u2026 social media can seem like just another chore to complete.<\/p>\n

How do you then attract social media users to your eCommerce store? Once you\u2019ve done that, how do you retain these users?<\/p>\n


\nTip 1: Always Use Hashtags & Clickable Links<\/strong><\/h2>\n

#Hashtags are no longer just an Instagram or a Twitter thing. They are a great way to discover new potential customers and get visibility, and something for your fans to rally around. Or, as a certain President has recently discovered, a way to divide the world into those that get you and those that don\u2019t.<\/p>\n

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\nWhich hashtags do you choose?<\/em><\/strong><\/h3>\n

The ones with the most traffic, duh!<\/p>\n

Well, sure. If you want to get your post to get buried under all the new posts in seconds.<\/p>\n

Instead, pick ones that are relevant to your niche. These may not have as much traffic but you will find people who are more likely to engage with your brand or even better, buy. As a general rule, our recommendation is to avoid hashtags that have over 10 million posts<\/strong>.<\/p>\n

If you must use these hashtags, do so in combination with other more niche\/locally popular ones. Something we at OrangeTwig recommend to our users is to use the InstaSuccess<\/a> toolkit to discover related hashtags for the popular ones they might want to use. These have fewer posts on them and the chances of being seen goes up dramatically.<\/p>\n

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Above all, track everything, see what works for you and make changes as you go along.<\/p>\n

Listen to Your Customers<\/strong><\/p>\n

Create a hashtag for your brand that customers & followers can use to post reviews, comments, photos of themselves using your products. Most people trust reviews from other users more than they would ever trust what you, the company say. This can help really drive engagement and purchases.<\/p>\n

It helps to create a separate hashtag for support queries & complaints. Maybe something like #<brandname>support or #ask<brandname>. These conversations can sometimes get drawn out and heated. Not exactly what you want all your potential followers to see.<\/p>\n

Listening to customers can also come in many different formats beyond social media. For example, real time chat, proactive website engagement, in-bound nurturing, etc. Our partner, Re:amaze<\/strong><\/a>, recommends business owners to think about listening to customers and responding to customers in a holistic manner. Even though listening to customers via social media is vitally important and a crucial starting point for many revenue-generating conversations, it shouldn\u2019t be treated in a vacuum.<\/p>\n

When customers comment on a post in social media and you\u2019re able to continue that same conversation in email or chat, the act of \u201clistening\u201d becomes much more powerful.\u200a\u2014\u200aDavid Feng, Co-Founder at\u00a0Re:amaze<\/a><\/em><\/p>\n

By effectively managing multiple channels of engagement, business owners can positively impact conversions, decrease cart abandonment, and build loyal users. You can check out Re:amaze\u2019s<\/strong> platform here<\/a> if you\u2019re looking for a customer communications platform to support, engage, and convert customers.<\/p>\n


\nMaking Your Instagram Feed Shoppable<\/strong><\/h3>\n

The layout and the visual nature of Instagram can make your feed look quite a bit like an eCommerce store. Unfortunately they don\u2019t let you link your images to your store directly.<\/p>\n

With OrangeTwig though, you can instantly turn your Instagram feed into a fully functional extension of your online store. OrangeTwig automatically adds a link <\/a>into every post you make. Clicking on the link will take the user to the product or collection page on your eCommerce stores.<\/p>\n

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Tip 2: Use Social Media Communities & Groups<\/strong><\/h2>\n

Can you sell on Reddit?<\/strong><\/h3>\n

Reddit users are a passionate, occasionally prickly lot. They are among the most engaged social media audiences out there. The average visit to the Reddit platform lasts over 13 minutes. They don\u2019t take too kindly to blatant promotions though. Try that and you might find yourself silenced, shamed and kicked out of the group faster than you can say \u201csubreddit\u201d.<\/p>\n

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Can you really sell on Reddit? We think so. Here are a few ideas you can try.<\/p>\n