{"id":64,"date":"2018-06-12T02:25:22","date_gmt":"2018-06-12T09:25:22","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2018\/06\/12\/how-to-leverage-live-chat-for-better-customer-service-and-sales\/"},"modified":"2023-09-01T00:04:41","modified_gmt":"2023-09-01T07:04:41","slug":"how-to-leverage-live-chat-for-better-customer-service-and-sales","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/how-to-leverage-live-chat-for-better-customer-service-and-sales\/","title":{"rendered":"How to Leverage Live Chat for Better Customer Service and Sales"},"content":{"rendered":"

Guest Post by Pete Boyle<\/a>. Pete is the founder of Have-a-word<\/a> and content manager \/ chief copywriter at Recart<\/a>, an all in one eCommerce marketing solution that helps merchants recapture lost revenue and increase their profits. So far, Recart has helped their merchants recapture over $90,000,000 in lost revenue.<\/p>\n

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If I dangled a crisp $100 bill in front of you, promised I\u2019d hand it over if you worked ridiculous hours on setting up your store and funnels, and then only handed you $20 when you were done, how would you feel?<\/p>\n

Pretty pissed, right?<\/p>\n

And rightly so. I mean, I wouldn\u2019t be surprised if you took a swing at me or threw words you don\u2019t use in civilized company my way.<\/p>\n

You\u2019d be well within your rights to be angry.<\/p>\n

But here\u2019s the thing. This is the exact same issue the large majority of ecommerce store owners face every single day. An issue most simply roll over and take whilst muttering some lame excuse about \u201cthat\u2019s just the way the business is\u201d.<\/p>\n

What\u2019s the issue I\u2019m talking about?<\/p>\n


\nCart abandonment.<\/strong><\/h2>\n

According to ReachDynamics<\/a>, 78% of shoppers abandon their cart.<\/p>\n

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Basically, for every $100 worth of your products added to user carts, only $22 makes it into your bank account.<\/strong><\/p>\n

Or, more simply, you\u2019re losing $4 for every $1 you make.<\/strong><\/p>\n

Crazy right?<\/p>\n

I\u2019m not exaggerating when I say that this is the biggest problem facing ecommerce brands today. And if you want to grow your store, it\u2019s something you need to tackle right now.<\/p>\n

Don\u2019t Worry, I\u2019m Already Running Email Abandonment Campaigns<\/h2>\n

Cart abandonment emails have, for a long time, been the go-to method to help stores recapture the revenue they\u2019re losing.<\/p>\n

And they work pretty damn well. But they\u2019re not exactly the most effective method for driving revenue gains.<\/p>\n

Let\u2019s take a second to break down a few numbers.<\/p>\n

We already know that ~80% of your users are going to abandon their cart, right? So if we assign a $1 value to each customer, that\u2019s $80 leaving for every $100 added to cart.<\/p>\n

OK, now let\u2019s look at email marketing stats. Within ecommerce, you\u2019re looking at a ~23% open rate<\/a> and a ~3.5% CTR.<\/p>\n

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What this means is that, out of 100 people adding items to your cart, the 80 people who receive your cart abandonment emails return the below stats:<\/p>\n