{"id":55,"date":"2019-05-21T07:32:30","date_gmt":"2019-05-21T14:32:30","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2019\/05\/21\/the-key-to-attracting-millennial-attention\/"},"modified":"2023-09-01T00:09:15","modified_gmt":"2023-09-01T07:09:15","slug":"the-key-to-attracting-millennial-attention","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/the-key-to-attracting-millennial-attention\/","title":{"rendered":"The Key to Attracting Millennial Attention"},"content":{"rendered":"

Guest Post by Michael Deane for Re:amaze<\/a>. Michael is an editor behind a small online business and marketing hub, called Qeedle<\/a>.<\/p>\n

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Millennials are the largest living population<\/a> in the U.S. at the moment, and what\u2019s most important for marketers, their purchasing power is currently estimated at $600 billion a year, with some predictions saying that by 2020 Gen Y will be splurging $1.4 trillion annually<\/a>.<\/p>\n

Capturing millennial attention as a growing brand may seem like an impossible task given that they are pretty picky consumers, but remember that they\u2019re the first completely digital natives, which means that you can easily get on their radar with the help of social media and other content strategies.<\/p>\n

Here are a couple of key tactics to help you do that.<\/p>\n

Create Bite-Size Content<\/h2>\n

Millennials (and not just them) have grown increasingly impatient. Their attention span has dropped to only 8 seconds<\/a>.<\/p>\n

Generalizations aside, let\u2019s not forget that we\u2019re exposed to huge volumes of information every day, and Gen Y-ers are particularly susceptible to this information overload thanks to their addiction to smartphones and various digital mediums.<\/p>\n

So, if you want them to read your blog, make it scannable and organized into easily-digestible, logical sections.<\/p>\n

Lists perform particularly well, especially when you pair them with numbers, so your millennial audience will be immediately drawn to an interesting blog post about, say, \u201c25 Simple Ways to Stay Fit and Healthy\u201d.<\/p>\n

Offer valuable, straightforward, on-point advice that they can put to good use, and get rid of all the fluff from your articles because millennials won\u2019t have it.<\/p>\n

Remember that you\u2019re addressing young, busy folks who grew up with Twitter and its 140-character limit, Snapchat and its disappearing act, and Instagram with its brief glimpses into the world of individuals.<\/p>\n

So, cut the story short and keep your message succinct.<\/p>\n

Animate Them With\u00a0Video<\/h2>\n

Approximately 50% of 18\u201334 year-olds<\/a> drop what they\u2019re doing to watch the latest video of their favorite YouTuber.<\/p>\n

This means that video isn\u2019t optional anymore, and if you want to attract your millennial audience you need to create and share high-quality clips.<\/p>\n

But, posting videos just for the sake of it won\u2019t do; you need to find a way to spark millennials\u2019 interest using a couple of tricks.<\/p>\n