{"id":5450,"date":"2023-03-02T16:55:44","date_gmt":"2023-03-02T23:55:44","guid":{"rendered":"https:\/\/blog.reamaze.com\/?p=5450"},"modified":"2023-06-09T13:03:15","modified_gmt":"2023-06-09T20:03:15","slug":"are-you-doing-these-5-things-that-may-be-hurting-your-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/are-you-doing-these-5-things-that-may-be-hurting-your-ecommerce-sales\/","title":{"rendered":"Are You Doing These 5 Things That May Be Hurting Your Ecommerce Sales?"},"content":{"rendered":"

\"Follow<\/a><\/p>\n

Have you been feeling like you\u2019ve been stuck in a rut of bad ecommerce practices? Maybe you feel like sales are slow, or your marketing efforts aren\u2019t working, or perhaps you\u2019re not sure what the problem is. Partaking in ineffective or wrong ecommerce practices can hurt your business, especially if you\u2019re unaware of them. That\u2019s why below, we\u2019ve outlined 5 things that may be hurting your sales as an ecommerce business. Once you\u2019ve identified if you\u2019re practicing any of them, you\u2019ll be able to quickly rectify the issue and start growing your sales.<\/p>\n

\"Are<\/a><\/span><\/h2>\n

1. You Lack or Have No Social Proof<\/span><\/h2>\n

Social proof refers to when people are looking to purchase from a brand and they look to see what others\u2019 experiences and reviews are before shopping. With so many businesses competing for sales, new customers are relying more on a previous customer\u2019s experience. This is especially true for new businesses where the quality of your product isn\u2019t well known yet.<\/span><\/p>\n

Customers want to invest in a product that other customers have used before and recommend. In addition to providing social proof for your products, in today\u2019s market your brand needs to have an active presence on social media. You don\u2019t have to be on them on, especially if you\u2019re a new business, start with 1-2 and once you feel like you\u2019re confident in using them for business start to add more social media channels.\u00a0<\/span><\/p>\n

\"lack<\/a><\/h2>\n

2. Pay Close Attention to Customer Support<\/span><\/h2>\n

Providing strong and efficient customer support is the key to building trustworthy and long-lasting relationships between your brand and your customers. Today\u2019s customers want instant, high-quality support when they reach out to a brand. Pay close attention to customer interactions via your customer helpdesk, website chats, social media platforms, emails, and text messages. Utilizing an integration such as <\/span>Re:amaze<\/span><\/a> can address all of these issues by allowing your team to work collaboratively with their shared inbox and by implementing live chat and chatbots on your website.\u00a0<\/span><\/p>\n

\"marketing<\/a><\/h3>\n

3. You\u2019re Not Doing a Good Job Marketing Your Brand\u00a0<\/span><\/h3>\n

Ecommerce brands, like any other business need a level of marketing in order to stay ahead of the competition. Marketing for an ecommerce business not only means running ads on spaces like Google, Facebook, LinkedIn, or Instagram, but also ensuring your onpage SEO has been done correctly.\u00a0<\/span><\/p>\n

SEO (search engine optimization) is often overlooked or done incorrectly, both which can seriously hurt your bottom line. If you\u2019re taking on the task of doing SEO yourself, you\u2019ll want to take advantage of a plugin like Yoast which will let you know how strong your on page SEO is. The plugin also allows you to easily add meta titles, meta descriptions, and keywords. You also want to remember to inclue alt titles on any images you add to your website, and check that your content is keyword rich without adding keywords for the sake of adding keywords (known as keyword stuffing).\u00a0<\/span><\/p>\n

If you\u2019re using a company to handle your on page SEO, make sure they have a reputation for success and thoroughly check reviews and other customer experiences.\u00a0<\/span><\/p>\n

\"keep<\/a><\/span><\/h2>\n

4. Your Customers Are Having Frustrating Experiences<\/span><\/h2>\n

If your customers are coming to your website and not having a good experience, they will start off having a negative perception of your brand. Your website is an important first impression, and will impact your sales. A clue that your website may be an issue is if you notice you\u2019re getting a lot of traffic, but have a high bounce rate, and low sales.\u00a0<\/span><\/p>\n

When it comes to correcting frustrating website experiences, here are some things to address:<\/span><\/p>\n