{"id":5341,"date":"2023-03-01T18:01:12","date_gmt":"2023-03-01T18:01:12","guid":{"rendered":"https:\/\/blog.reamaze.com\/?p=5341"},"modified":"2023-06-09T13:05:58","modified_gmt":"2023-06-09T20:05:58","slug":"feature-highlight-1-push-campaigns","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/feature-highlight-1-push-campaigns\/","title":{"rendered":"Feature Highlight #1: Push Campaigns"},"content":{"rendered":"

This month we\u2019re taking a closer look into push campaigns and how they can benefit your ecommerce business. If you\u2019re already a customer of Re:amaze and aren\u2019t taking advantage of this amazing feature, now is the time to implement it on your website. For those who are new to Re:amaze and considering signing up for our services, this is the perfect time to learn more about one of our many helpful features.<\/p>\n

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Push notifications marketing, also known as web push marketing, is an important part of any successful ecommerce brand\u2019s toolkit. The ability to inform customers about new product drops, exciting discounts, or other brand news to come back even though they\u2019re not currently visiting your website can make all the difference in your brand\u2019s success.<\/span><\/p>\n

Push notifications campaigns allow brands to personalize brand messages and appeal to a targeted audience. This helps to improve engagement, increase click-through rates, boost conversions, and build better customer retention, all of which will also result in an increase in overall sales.\u00a0<\/span><\/p>\n

Push campaigns can be used on mobile devices and browsers, allowing brands to reach a wide audience. These campaigns are a simple, yet effective way of communicating with your customers whether they are online or offline.\u00a0<\/span><\/p>\n

Push Campaigns by Re:amaze<\/span><\/h2>\n

Using the Re:amaze push campaign feature ecommerce brands can create customizable messaging, buttons, and call-to-action links that are designed to look beautiful on Mac, Windows, and Android mobile devices.\u00a0<\/span><\/p>\n

To get started, you\u2019ll need to ask your customers if you would like to subscribe to your brand\u2019s push campaigns. Our Chat and Cues features can assist with this by allowing you to create timely requests and giving your customers the opportunity to subscribe.<\/p>\n

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We recommend collecting permissions using Re:amaze Cues because it allows users to prompt for notifications more than once. Typically, if you prompt for permissions directly through the browser\u2019s interface and customers select \u201cNo\u201d, you will no longer be able to prompt for this particular notification again. However, using Re:amaze Cues you will be able to trigger the final browser-based prompt when they click on the affirmative in the Cue.<\/span><\/p>\n

Implementing Push Campaigns on Your Website<\/span><\/h2>\n

Getting started with push campaigns takes just a few minutes using Re:amaze. All you need to do is copy and paste a signal line of code! Once you\u2019re up and running, users will see basic metrics for these campaigns on their Re:amaze dashboard. As the sending progress updates, you\u2019ll be able to see what percentage of your available audience has received notifications.<\/span><\/p>\n

There are also expanded metrics for feed engagement that are sent automatically to your Google Analytics account so you can get visibility on the performance of your campaigns automatically.\u00a0<\/span><\/p>\n

How Re:amaze Customers are Using Push Campaigns<\/span><\/h2>\n

Pnuma is an outdoor hunting clothing & apparel brand that utilizes push campaigns on their website. This ecommerce brand tested Re:amaze for a month before launching it on their website. They found using Re:amaze integrations to be easy to use and seamless to implement on their website.\u00a0 Re:amaze Push Campaigns will allow Pnuma and other brands to amass an audience as they grow their business, all while increasing conversions at scale.<\/span><\/p>\n

Here\u2019s how you can use push campaigns to deliver better conversion results when compared to email for your ecommerce store:<\/span><\/p>\n