{"id":50,"date":"2019-10-02T08:06:26","date_gmt":"2019-10-02T15:06:26","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2019\/10\/02\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/"},"modified":"2023-09-01T00:11:23","modified_gmt":"2023-09-01T07:11:23","slug":"why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/","title":{"rendered":"Why Social Media Is a Customer Service Channel You Need To Optimize Properly"},"content":{"rendered":"

Article by Kristin Floridia<\/p>\n

\"\"
Image credit: Google.com<\/em><\/em><\/p>\n<\/figcaption><\/figure>\n

There was a time when social media was mainly used by businesses as a means to create brand awareness. Today, however, social media has become a place for consumers to interact with brands regarding their questions, concerns, or issues, making it a powerful tool for any business when leveraged correctly.<\/p>\n

When it comes to brand loyalty in America 66% of 18\u201324 year-old show more loyalty to brands they follow on social media<\/a>, (for ages 24\u201334 and 35\u201344 it\u2019s 60% and 53% respectively). This means more than half of your following can be turned into loyal consumers if your business uses social media correctly. Don\u2019t make the mistake of underestimating the impact social media has on your business and the importance of utilizing social media as a customer service channel.<\/p>\n

Optimizing Social Media With Positive Customer Interactions<\/h2>\n

Let\u2019s say you sell gourmet chocolates both online and in a brick and mortar store. You post an image of your newest product on Instagram which prompts a new customer to make a purchase. She loves the product so much that she comments on the photo saying how much she loved it and how she can\u2019t wait to try other products.<\/p>\n

As the owner of this business, you can either do nothing, like their comment, or respond. If you choose to do nothing, the outcome will be neutral, your other followers will see that you received a compliment and it may entice others to check out this product (especially if the commenter is a friend), but for the most part, the comment won\u2019t have a major effect on your business.<\/p>\n

However, if you choose to like, or better yet respond to the customer\u2019s compliment you will create an interaction to build upon. Remember\u200a\u2014\u200asocial media is meant to be social. <\/em>People love getting likes from friends on their latest Instagram photo, and customers love it when brands respond to their interactions online.<\/p>\n

Something as simple as:<\/p>\n

\u201cWe\u2019re so happy you loved the chocolate!\u201d<\/em><\/p>\n

can go a long way in terms of customer loyalty. In fact, customers who have a positive customer service experience with a brand are 3.5 times more likely to make a repeat purchase<\/a>. These small interactions are often impactful enough to turn a one-time customer into a lifelong one.<\/p>\n

Consider social media interactions the equivalent to a brick and mortar store owner getting to know their customer\u2019s names and asking them about their day. With more customers shopping online, businesses have fewer opportunities to provide customer service, which means you need to take advantage of any opportunity that presents itself.<\/p>\n

Optimizing Social Media with Negative Customer Interactions<\/h2>\n

When it comes to providing customer service on social media, you also need to consider how you will handle negative comments and complaints.<\/p>\n

This time let\u2019s say you are an online clothing retailer selling custom t-shirts. A customer makes a sizable online purchase for an upcoming office event but upon delivery finds that they are missing a few t-shirts.<\/p>\n

The customer tries to reach out to your customer service department via email, but the event is in two days and they haven\u2019t heard back as quickly as they\u2019d like, so instead, they leave a comment on your Facebook page describing the issue.<\/p>\n

You need to respond to the complaint, but how?<\/p>\n

Your response is incredibly important, because now instead of speaking with a dissatisfied customer one on one, you are under the magnifying glass with all of your page fans watching to see how you handle the situation.<\/p>\n

First things, first. You check on your end and notice that the customer placed an order for 50 hats and 50 t-shirts, yet they are claiming they only received 45 shirts. You quickly realize it\u2019s an error on your end. Here\u2019s an example of a quality customer service response on social media:<\/p>\n

\u201cHi XXX. We apologize for the error with your order, We\u2019ve located your email to our customer service department and will be reaching out to you immediately to overnight the missing shirts to\u00a0you.\u201d<\/em><\/p>\n

This response shows your customer that you care about them and their issue. You are acknowledging the problem, clearly stating how you will resolve it, and indicating that you are going to be contacting them. In the event you don\u2019t have a contact number for the client, you should also request they private message you with their contact information.<\/p>\n

It may be tempting to simply ask the customer to contact you directly to discuss the issue, but this would be a mistake since the customer has already tried to reach out to you and stated as much. Instead, you\u2019ll risk making the customer more upset.<\/p>\n

What If It\u2019s Actually the Customer\u2019s Fault?<\/h2>\n

Remember, if a customer is making a complaint on social media, it is likely because they have already tried to resolve the issue over the phone or via email. In most cases, social media is a secondary approach to reach out to your customer service team. Which means as a business owner, or representative of a brand, you need to tread carefully.<\/p>\n

But what happens, if a customer is complaining on social media, is wrong?<\/p>\n

Let\u2019s go back to the example about the missing t-shirts. This time when you check on your end you notice that the customer placed an order for 50 hats, but only 45 t-shirts, which means it was likely an oversight on their part.<\/p>\n

You might be tempted to simply respond that they made the mistake. While it\u2019s okay to say it was their error, how you say it is of vital importance. If the tone of your response comes off aggressive or rude that\u2019s all the customer and everyone watching this interaction will remember.<\/p>\n

Here\u2019s an example of a good response:<\/p>\n

\u201cHello XXX, we looked into your order and see that only 45 shirts were ordered. However, we realize your event is rapidly approaching so if you contact us at (555) 555\u20135555 we\u2019ll be happy to expedite an order of 5 shirts to\u00a0you!\u201d<\/em><\/p>\n

This response acknowledges the issue and points to them a solution. Should you encounter an issue that you cannot resolve immediately, clearly state this in your response indicating that you are actively pursuing a solution on their behalf.<\/p>\n

Tools For Optimizing Social Media Customer\u00a0Service<\/h2>\n

Consolidating customer service messages from your social media accounts like Facebook, Instagram, and\/or Twitter is crucial in your optimization process. The goal is to:<\/p>\n

    \n
  1. Make sure no customer messages originating from a social media platform go missing<\/li>\n
  2. Make sure you can prioritize social media customer messages against your other customer communications such as email or live chat requests<\/li>\n
  3. Make sure you can create necessary automation as needed for your social media channels in order to get back to customers about particular issues more efficiently<\/li>\n<\/ol>\n

    Helpdesk and customer service platforms like Re:amaze<\/a> for example, will allow business owners to classify support messages from social media channels and set up a training algorithm in order to automatically respond to similar types of messages in the future, offering a significant advantage in<\/p>\n

    Helpdesk tools like Re:amaze with social media integration capabilities can also help with social media monitoring in a team-based environment, allowing your team to share the responsibility of helping customer across various social media channels using tools like private notes, automated assignments, reminders, tags, and integrated customer data.<\/p>\n

    Better Customer Service Equals More Customer Loyalty<\/h2>\n

    When it comes to social media as a customer service outlet the bottom line is the better you treat them, the more likely you\u2019ll keep them. It\u2019s also important to remember that when you are providing customer service on social media you are being watched by everyone who accesses your social media accounts.<\/p>\n

    Social media has given customers a way to interact with brands positively and negatively, which means every customer interaction is an opportunity for brands to keep an existing customer and gain news ones\u200a\u2014\u200aeven if that interaction began with a complaint.<\/p>\n

    \n

    About <\/em><\/strong>Re:amaze<\/em><\/strong><\/a><\/p>\n

    Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Article by Kristin Floridia Image credit: Google.com There was a time when social media was mainly used by businesses as a means to create brand awareness. Today, however, social media has become a place for consumers to interact with brands regarding their questions, concerns, or issues, making it a powerful tool for any business when … Continue reading “Why Social Media Is a Customer Service Channel You Need To Optimize Properly”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[39,38,45,44,86],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices","tag-business","tag-customer-service","tag-entrepeneurship","tag-marketing","tag-social-media"],"yoast_head":"\nWhy Social Media Is a Customer Service Channel You Need To Optimize Properly - Re:amaze Blog<\/title>\n<meta name=\"description\" content=\"Discover the power of social media for building customer loyalty. Learn to handle positive and negative interactions effectively. Optimize with Re:amaze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Social Media Is a Customer Service Channel You Need To Optimize Properly - Re:amaze Blog\" \/>\n<meta property=\"og:description\" content=\"Discover the power of social media for building customer loyalty. Learn to handle positive and negative interactions effectively. Optimize with Re:amaze.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/\" \/>\n<meta property=\"og:site_name\" content=\"Re:amaze Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reamaze\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-02T15:06:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-01T07:11:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@reamaze\" \/>\n<meta name=\"twitter:site\" content=\"@reamaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/\"},\"author\":{\"name\":\"David\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/3bffd970e708b17e27bd910fb2ef685e\"},\"headline\":\"Why Social Media Is a Customer Service Channel You Need To Optimize Properly\",\"datePublished\":\"2019-10-02T15:06:26+00:00\",\"dateModified\":\"2023-09-01T07:11:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/\"},\"wordCount\":1423,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png\",\"keywords\":[\"Business\",\"Customer Service\",\"Entrepeneurship\",\"Marketing\",\"Social MEdia\"],\"articleSection\":[\"Customer Service Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/\",\"url\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/\",\"name\":\"Why Social Media Is a Customer Service Channel You Need To Optimize Properly - Re:amaze Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png\",\"datePublished\":\"2019-10-02T15:06:26+00:00\",\"dateModified\":\"2023-09-01T07:11:23+00:00\",\"description\":\"Discover the power of social media for building customer loyalty. Learn to handle positive and negative interactions effectively. Optimize with Re:amaze.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#primaryimage\",\"url\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png\",\"contentUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.reamaze.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Service Best Practices\",\"item\":\"https:\/\/www.reamaze.com\/blog\/topics\/customer-service-best-practices\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why Social Media Is a Customer Service Channel You Need To Optimize Properly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#website\",\"url\":\"https:\/\/www.reamaze.com\/blog\/\",\"name\":\"Re:amaze Blog\",\"description\":\"Better Conversations. Happier Customers.\",\"publisher\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.reamaze.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#organization\",\"name\":\"Re:amaze\",\"url\":\"https:\/\/www.reamaze.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2023\/06\/logo.png\",\"contentUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2023\/06\/logo.png\",\"width\":540,\"height\":190,\"caption\":\"Re:amaze\"},\"image\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/reamaze\",\"https:\/\/x.com\/reamaze\",\"https:\/\/www.instagram.com\/reamaze\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/3bffd970e708b17e27bd910fb2ef685e\",\"name\":\"David\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d08d5dc396f94db0978b69bded14b89302ec1384550d7c093cb496967c27962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d08d5dc396f94db0978b69bded14b89302ec1384550d7c093cb496967c27962?s=96&d=mm&r=g\",\"caption\":\"David\"},\"url\":\"https:\/\/www.reamaze.com\/blog\/author\/david\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Social Media Is a Customer Service Channel You Need To Optimize Properly - Re:amaze Blog","description":"Discover the power of social media for building customer loyalty. Learn to handle positive and negative interactions effectively. Optimize with Re:amaze.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/","og_locale":"en_US","og_type":"article","og_title":"Why Social Media Is a Customer Service Channel You Need To Optimize Properly - Re:amaze Blog","og_description":"Discover the power of social media for building customer loyalty. Learn to handle positive and negative interactions effectively. Optimize with Re:amaze.","og_url":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/","og_site_name":"Re:amaze Blog","article_publisher":"https:\/\/www.facebook.com\/reamaze","article_published_time":"2019-10-02T15:06:26+00:00","article_modified_time":"2023-09-01T07:11:23+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png","type":"image\/png"}],"author":"David","twitter_card":"summary_large_image","twitter_creator":"@reamaze","twitter_site":"@reamaze","twitter_misc":{"Written by":"David","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#article","isPartOf":{"@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/"},"author":{"name":"David","@id":"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/3bffd970e708b17e27bd910fb2ef685e"},"headline":"Why Social Media Is a Customer Service Channel You Need To Optimize Properly","datePublished":"2019-10-02T15:06:26+00:00","dateModified":"2023-09-01T07:11:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/"},"wordCount":1423,"commentCount":0,"publisher":{"@id":"https:\/\/www.reamaze.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png","keywords":["Business","Customer Service","Entrepeneurship","Marketing","Social MEdia"],"articleSection":["Customer Service Best Practices"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/","url":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/","name":"Why Social Media Is a Customer Service Channel You Need To Optimize Properly - Re:amaze Blog","isPartOf":{"@id":"https:\/\/www.reamaze.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#primaryimage"},"image":{"@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png","datePublished":"2019-10-02T15:06:26+00:00","dateModified":"2023-09-01T07:11:23+00:00","description":"Discover the power of social media for building customer loyalty. Learn to handle positive and negative interactions effectively. Optimize with Re:amaze.","breadcrumb":{"@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#primaryimage","url":"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png","contentUrl":"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2019\/10\/1_1QTX_3n1A363B4Toi00mDg.png","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.reamaze.com\/blog\/why-social-media-is-a-customer-service-channel-you-need-to-optimize-properly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.reamaze.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Customer Service Best Practices","item":"https:\/\/www.reamaze.com\/blog\/topics\/customer-service-best-practices\/"},{"@type":"ListItem","position":3,"name":"Why Social Media Is a Customer Service Channel You Need To Optimize Properly"}]},{"@type":"WebSite","@id":"https:\/\/www.reamaze.com\/blog\/#website","url":"https:\/\/www.reamaze.com\/blog\/","name":"Re:amaze Blog","description":"Better Conversations. Happier Customers.","publisher":{"@id":"https:\/\/www.reamaze.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reamaze.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.reamaze.com\/blog\/#organization","name":"Re:amaze","url":"https:\/\/www.reamaze.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.reamaze.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2023\/06\/logo.png","contentUrl":"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2023\/06\/logo.png","width":540,"height":190,"caption":"Re:amaze"},"image":{"@id":"https:\/\/www.reamaze.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/reamaze","https:\/\/x.com\/reamaze","https:\/\/www.instagram.com\/reamaze"]},{"@type":"Person","@id":"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/3bffd970e708b17e27bd910fb2ef685e","name":"David","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d08d5dc396f94db0978b69bded14b89302ec1384550d7c093cb496967c27962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d08d5dc396f94db0978b69bded14b89302ec1384550d7c093cb496967c27962?s=96&d=mm&r=g","caption":"David"},"url":"https:\/\/www.reamaze.com\/blog\/author\/david\/"}]}},"modified_by":"David","_links":{"self":[{"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":2,"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":6424,"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/posts\/50\/revisions\/6424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/media\/6057"}],"wp:attachment":[{"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reamaze.com\/blog\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}