{"id":44,"date":"2020-04-29T08:56:12","date_gmt":"2020-04-29T15:56:12","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2020\/04\/29\/13-essential-ways-you-can-boost-customer-engagement-indefinitely\/"},"modified":"2023-09-01T00:12:49","modified_gmt":"2023-09-01T07:12:49","slug":"13-essential-ways-you-can-boost-customer-engagement-indefinitely","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/13-essential-ways-you-can-boost-customer-engagement-indefinitely\/","title":{"rendered":"13 Essential Ways You Can Boost Customer Engagement Indefinitely"},"content":{"rendered":"

Guest Post by Katrina Hatchett<\/p>\n

\"\"<\/figure>\n

Customer engagement is perhaps the most important aspect of any business. Even if you have the best product or service in the world, if your customers aren\u2019t interacting with your business and connecting with you on some level, you\u2019re not going to be making sales, and your conversion rate will be practically nothing.<\/p>\n

Of course, people are going to come and invest in what you have to offer to a degree, but the higher you can take your customer engagement rates, the more profitable you\u2019ll become. That being said, today we\u2019re going to explore 13 key strategies you can use to do just that!<\/p>\n


\n1. Utilize Customer Reviews<\/strong><\/h2>\n

When you look at any company, both big and small, you\u2019ll see them using reviews from past customers everywhere. From social media and their websites to product pages, reviews are vital when it comes to drawing the attention of both new and existing customers.<\/p>\n

When someone says they like what they see in your business, this attracts people to use you because it\u2019s going along with the credibility of someone else. After all, would you ever spend money on a one-star Amazon product? That\u2019s the power of reviews.<\/p>\n

2. Use Reward Schemes<\/strong><\/h2>\n

When asking your customers to do something, actually getting them to do it is tough, which is why using rewards can be such an effective approach. Whether you\u2019re getting them to simply click a link or you want them to spend time filling out a survey, giving them a reward (such as a free product or a discount) can be a great incentive.<\/p>\n

3. Engage with the \u201cEngage-able\u201d<\/strong><\/h2>\n

\u201cIf you have loyal fans or customers that interact with your business a lot already, continue to engage with them and give them a priority experience, almost like a VIP service. This will keep them being engaged, and if other customers see you treating them in this way, they\u2019re more likely to engage more so they can reach that level\u201d shares Jason Turner, a marketer at Writemyx<\/a> and Nextcoursework<\/a>.<\/p>\n

4. Communicate Effectively<\/strong><\/h2>\n

Think about all the channels you currently use to communicate with your customers for any reason, both pre, and post-sales, and now think of ways you can make it better. From traditional email and phone call channels to live chat and social media messenger apps, the more channels you can cover, the more opportunities for engagement you\u2019ll have.<\/p>\n

5. Invest in Your Business<\/strong><\/h2>\n

\u201cThere are new technologies coming out all the time that can help you better engage with your customers, and them with you, so research what\u2019s out there and what could work for you. For example, AI chatbots are a hot trend right now well worth the attention of many businesses,\u201d explains Bethany Pepper, a support manager at Britstudent<\/a> and Australia2write<\/a>.<\/p>\n

6. Emphasis Community<\/strong><\/h2>\n

Social media these days is all about community and making people feel as though they\u2019re a part of something bigger, which is why it\u2019s important for your business to promote this. Engage with people. Chat with people in comment sections and converse. Care about them in your posts. Encourage people to talk to one another. Get people interacting and becoming a part of what you have to offer.<\/p>\n

7. Use Crowdsourcing Methods<\/strong><\/h2>\n

While not suitable for every business, crowdsourcing can be a great way to get people really invested and engaged with your business, or at least a project of your business, from the start. Not only will they be financially invested in your company, but they\u2019ll also have somewhat of a say in big decisions, which is a huge amount of commitment and engagement. A project they invest in will be one they\u2019ll plan to stay loyal too.<\/p>\n

8. Check-in with Customers<\/strong><\/h2>\n

Sometimes, you\u2019ll have customers go off the radar, so why not engage with them and see how they\u2019re doing. Even if they\u2019re busy, offer your services to see if you can do anything to help them out!<\/p>\n

9. Surprise People!<\/strong><\/h2>\n

Pleasantly surprising people is a fantastic approach to drawing attention to your brand and business and getting people excited about what you have to offer. Whether you\u2019re bringing out a surprise product, perhaps to mark a special occasion, or out of the blue offering a sale, any kind of nice surprise will get people talking and those conversion rates soaring.<\/p>\n

10. Work with Influencers<\/strong><\/h2>\n

There are now influencers in pretty much every industry, and hand in hand with the consideration on social proof above, influencers have an authority in their niche, and what they spend their time on, their customers spend their time on, so interact with them and use them with your business as a way to draw in and engage new customers.<\/p>\n

For example, getting an influencer to host a live session on Instagram where they can chat to people and answer questions can be a great engagement tool.<\/p>\n

11. Work with Customers<\/strong><\/h2>\n

Nobody knows your business better than your customers, so promote the opportunity for you to work with them. For example, running a campaign where you take the photos that customers have taken using your products and then share them on your social media profiles is a fantastic way to boost engagement. It\u2019s basically your customers making free content for you as well!<\/p>\n

12. Synchronize Your Departments<\/strong><\/h2>\n

While you may have separate departments working on separate things, such as sales, marketing, and promotions, you need to ensure everyone is working on the same page. Make sure everyone\u2019s targets and goals are synced up, and everyone is working towards a common objective!<\/p>\n

13. Use Company Data and Analytics<\/strong><\/h2>\n

I cannot stress this point enough. No matter what platforms or services you\u2019re using, look at your data, and see what works and what doesn\u2019t. What content is trending? Which posts are doing the best? Highlight this content and replicate it. It makes sense; it\u2019s what people want!<\/p>\n

\n

About Katrina<\/em><\/strong><\/p>\n

Katrina Hatchett, a marketing blogger at <\/em>Academic Brits<\/em><\/a> and writer for <\/em>Coursework Help<\/em><\/a>. She works on connecting customers with businesses in the most creative way possible, aiming to outshine any and all competition. She also writes for <\/em>PhD Kingdom<\/em><\/a> blog.<\/em><\/p>\n

About <\/em><\/strong>Re:amaze<\/em><\/strong><\/a><\/p>\n

Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Guest Post by Katrina Hatchett Customer engagement is perhaps the most important aspect of any business. Even if you have the best product or service in the world, if your customers aren\u2019t interacting with your business and connecting with you on some level, you\u2019re not going to be making sales, and your conversion rate will … Continue reading “13 Essential Ways You Can Boost Customer Engagement Indefinitely”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[39,79,52,44],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices","tag-business","tag-customer-engagement","tag-ecommerce","tag-marketing"],"yoast_head":"\n13 Essential Ways You Can Boost Customer Engagement Indefinitely - Re:amaze Blog<\/title>\n<meta name=\"description\" content=\"Enhance customer engagement with these 13 key strategies. 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