{"id":35,"date":"2020-06-16T08:45:44","date_gmt":"2020-06-16T15:45:44","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2020\/06\/16\/how-to-optimize-your-e-commerce-website-for-success\/"},"modified":"2023-09-01T00:16:02","modified_gmt":"2023-09-01T07:16:02","slug":"how-to-optimize-your-e-commerce-website-for-success","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/","title":{"rendered":"How to Optimize Your E-Commerce Website for Success"},"content":{"rendered":"<p>Guest Post by Michael Deane<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6128 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/1_HH8yoIt7ECeMTwJvhve50w.jpeg\" alt=\"\" width=\"1200\" height=\"724\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/1_HH8yoIt7ECeMTwJvhve50w.jpeg 1200w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/1_HH8yoIt7ECeMTwJvhve50w-300x181.jpeg 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/1_HH8yoIt7ECeMTwJvhve50w-1024x618.jpeg 1024w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/1_HH8yoIt7ECeMTwJvhve50w-768x463.jpeg 768w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/724;\" \/><\/figure>\n<p>We live in a digital age, and the majority of people these days search online for what they need to buy. In that respect, setting up an online store for your e-commerce business is crucial if you\u2019re aiming for success. However, just selling your products\/services online is not enough.<\/p>\n<p>In order to rise up and stand out from the crowds of e-commerce businesses, you shouldn\u2019t lose focus when it comes to proper website optimization. That said, keep in mind the following tips and practices that can transform your website and set your business up for success.<\/p>\n<h2>Make Sure Your High-Impact Pages Are Optimized<\/h2>\n<p>High-impact pages on your e-commerce website will probably include your home page and product pages, together with category pages and maybe even your blogs. Make the most out of available <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/website-analytics\/\" target=\"_blank\" rel=\"noopener\">analytics tools<\/a> so that you can learn what your website\u2019s high-impact pages are in order to optimize them further.<\/p>\n<p>The optimization of high-impact pages involves several different practices. For starters, you have to make sure that these pages feature your <strong>target keyword(s)<\/strong>. Every page should have its own and <strong>unique metadata<\/strong>, and every single image you use should have its <strong>alt tags and descriptions<\/strong>.<\/p>\n<p>Your product pages should all feature unique and <strong>informative product descriptions<\/strong>, together with <strong>images and customer reviews<\/strong>. Don\u2019t forget to add <strong>related products<\/strong> and set up <strong>rich snippets<\/strong>.<\/p>\n<h2>Strategic Internal Linking Is Your Best\u00a0Friend<\/h2>\n<p>Once they land on your e-commerce website, you want to keep the visitors there for longer. In that respect, your goal should be to make it rather easy and intuitive for them to move from one page to another. This is where <a href=\"https:\/\/cubedigital.io\/guidelines-for-optimising-internal-links\/\" target=\"_blank\" rel=\"noopener\">internal linking<\/a> can help you.<\/p>\n<p>For starters, it\u2019s crucial that the visitors can easily find your <strong>main product categories<\/strong>. Aside from these links, it can make a big difference for your future success if you also add links to your <strong>top-popular products<\/strong> and maybe even <strong>blog posts<\/strong>.<\/p>\n<p>At the top of your website, users should find <strong>the trail of breadcrumbs<\/strong> with ease. This will let them move from one page to another and explore different product categories you offer. For instance, if a user lands on a product page that features a fitness ball, they should also find a trail linking to fitness tools, fitness, sports and recreation, all the way back to your home page.<\/p>\n<p>As mentioned, every product page will benefit a lot from the <strong>links to related products<\/strong> or products that other customers already bought together with the one being viewed at that moment.<\/p>\n<h2>Your Website Has to Be User-Friendly<\/h2>\n<p>With so many different design and customization options available, it\u2019s easy to forget that no matter how amazing your e-commerce website may look, the bottom line is how intuitive and user-friendly it is. After all, the sophisticated and unique looks won\u2019t help the users explore and enjoy your website to the fullest.<\/p>\n<p>That said, your website structure has to be organized properly. This includes <strong>a clear and simple menu bar<\/strong> with no more than 7 categories. You can use drop-down menus for added links. The <strong>search bar has to be visible<\/strong> together with your <strong>contact info<\/strong>. Also, don\u2019t hesitate to <strong>add a live chat widget<\/strong> to improve customer support. Most importantly, <strong>the checkout process has to be simple<\/strong>, quick, and intuitive.<\/p>\n<p>Let\u2019s not forget about <a href=\"https:\/\/unbounce.com\/page-speed-report\/\" target=\"_blank\" rel=\"noopener\">the speed of your website<\/a>. These days, people don\u2019t want to wait in order to view a product page or make a purchase online. Therefore, you want to<strong> boost the loading speed of your e-commerce site<\/strong>. You can do this by compressing your file sizes, especially when product images are concerned.<\/p>\n<p>Remember that most people nowadays use their smartphones and tablets to access the Web. In that respect, <strong>mobile optimization<\/strong> is an absolute must if you want to take your e-commerce business to success.<\/p>\n<h3><\/h3>\n<h2>Make the Most Out of\u00a0Blogging<\/h2>\n<p>Just because you\u2019re an e-commerce business doesn\u2019t mean you don\u2019t have to utilize blogging. Actually, this is one of the most important optimization points for your e-commerce website if you want to rank higher in the searches, beat your competition, and present yourself as an authority in the industry.<\/p>\n<p>Make sure that you post informative, engaging, <strong>top-quality content on a regular basis<\/strong>. You should do this at least twice a week, if not more often. No plagiarizing though! Otherwise, you\u2019ll get a penalty and risk wasting your previous efforts.<\/p>\n<p>Leave your <strong>comment section open<\/strong> so that you can directly interact with your readers and potential customers. It\u2019s also essential to have <strong>sharing buttons available<\/strong>. This will make sharing a lot easier. Speaking of sharing, having your own blog content will help you <a href=\"https:\/\/betterthansure.com\/13-essential-ways-you-can-boost-customer-engagement-indefinitely-ad6371582ced\" target=\"_blank\" rel=\"noopener\">engage your audience <\/a>on social media, too.<\/p>\n<p>In order to keep pushing and making your way to the top, make sure to perform regular SEO audits. This practice will keep you in the loop when it comes to the best possible functionality of your e-commerce website and new algorithm changes that may have taken place.<\/p>\n<hr \/>\n<p><strong><em>About <\/em><\/strong><a href=\"https:\/\/www.reamaze.com\/industries\/ecommerce\/?ref=bts\" target=\"_blank\" rel=\"noopener\"><strong><em>Re:amaze<\/em><\/strong><\/a><\/p>\n<p><em>Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.<\/em><\/p>\n<p><strong><em>About Michael<\/em><\/strong><\/p>\n<p><em>Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael\u2019s work at <\/em><a href=\"https:\/\/www.qeedle.com\/leadership-guidelines-for-the-digital-age\/\" target=\"_blank\" rel=\"noopener\"><em>Qeedle<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest Post by Michael Deane We live in a digital age, and the majority of people these days search online for what they need to buy. In that respect, setting up an online store for your e-commerce business is crucial if you\u2019re aiming for success. However, just selling your products\/services online is not enough. In &hellip; <a href=\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Optimize Your E-Commerce Website for Success&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[39,123,124,119,122],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices","tag-business","tag-marketing-strategies","tag-optimization","tag-seo","tag-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Your E-Commerce Website for Success - Re:amaze Blog<\/title>\n<meta name=\"description\" content=\"Boost your e-commerce success with website optimization. Learn how to optimize high-impact pages, use strategic internal linking, create a user-friendly design, and leverage blogging for higher rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your E-Commerce Website for Success - Re:amaze Blog\" \/>\n<meta property=\"og:description\" content=\"Boost your e-commerce success with website optimization. Learn how to optimize high-impact pages, use strategic internal linking, create a user-friendly design, and leverage blogging for higher rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Re:amaze Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reamaze\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T15:45:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-01T07:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/1_HH8yoIt7ECeMTwJvhve50w.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@reamaze\" \/>\n<meta name=\"twitter:site\" content=\"@reamaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/\"},\"author\":{\"name\":\"David\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/3bffd970e708b17e27bd910fb2ef685e\"},\"headline\":\"How to Optimize Your E-Commerce Website for Success\",\"datePublished\":\"2020-06-16T15:45:44+00:00\",\"dateModified\":\"2023-09-01T07:16:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/\"},\"wordCount\":980,\"publisher\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/1_HH8yoIt7ECeMTwJvhve50w.jpeg\",\"keywords\":[\"Business\",\"Marketing Strategies\",\"Optimization\",\"SEO\",\"Website Design\"],\"articleSection\":[\"Customer Service Best Practices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/\",\"url\":\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/\",\"name\":\"How to Optimize Your E-Commerce Website for Success - Re:amaze Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/how-to-optimize-your-e-commerce-website-for-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/1_HH8yoIt7ECeMTwJvhve50w.jpeg\",\"datePublished\":\"2020-06-16T15:45:44+00:00\",\"dateModified\":\"2023-09-01T07:16:02+00:00\",\"description\":\"Boost your e-commerce success with website optimization. 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