{"id":34,"date":"2020-06-16T09:06:20","date_gmt":"2020-06-16T16:06:20","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2020\/06\/16\/applying-email-marketing-to-improve-ecommerce-sales\/"},"modified":"2023-09-01T00:16:22","modified_gmt":"2023-09-01T07:16:22","slug":"applying-email-marketing-to-improve-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/","title":{"rendered":"Applying Email Marketing To Improve eCommerce Sales"},"content":{"rendered":"<p>Guest Post by Angela J. Bryant<\/p>\n<p>If your business is looking to drive sales, email marketing is the effective way to do this. If you haven\u2019t implemented some ideas yet, now is the time to take full advantage. You want to engage with your customers, show that you care and are listening to their needs. In order to do that, creating emails that are well thought out and targeted may be the way to drive sales.<\/p>\n<h2><strong><br \/>\nMake A List<\/strong><\/h2>\n<p>Building a list of buyers can take time to refine, But, once you have a secure list of people you can send emails to, you should use it to the best of your advantage. You can get people to sign up in a number of ways. You could get them to sign up when they\u2019re making purchases on your website\u200a\u2014\u200achoosing an option to sign up, having a graphic popup on your website\u200a\u2014\u200aoffer a discount when they signup, or set up a marketing campaign advertising the benefits and discount through different social media platforms. This will entice brand-new customers to visit your website. Sending emails to your customers is also a great way to stay in touch and update them on new products. Telling customers about specific discounts and offers can make it feel more personalized, leading to a growth in sales.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6130 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_w2ToJjw_KSdISYFk.jpeg\" alt=\"\" width=\"546\" height=\"306\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_w2ToJjw_KSdISYFk.jpeg 546w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_w2ToJjw_KSdISYFk-300x168.jpeg 300w\" data-sizes=\"(max-width: 546px) 85vw, 546px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 546px; --smush-placeholder-aspect-ratio: 546\/306;\" \/><\/figure>\n<h2><strong><br \/>\nPersonalization Is The Key<\/strong><\/h2>\n<p>We\u2019ve discussed personalized emails for specific customers, including discount codes and offers. But researching your audience and tailoring your email marketing campaign is what will really drive your eCommerce sales. Not all your audience is the same so, it\u2019s good to try and divide your audience up so that you can create specific content for each group. \u201cFor example, if you are a beauty website, target a new product for anti-aging to older women. Personalization shows increases in clicks to your website and engagement. You want to make sure your customers are happy and satisfied with interactions\u200a\u2014\u200athis will lead to better sales. Dividing your audience up into age, income and gender could also be done for emailing lists,\u201d writes Debra R. Bolin, business writer at<a href=\"https:\/\/lastminutewriting.com\/\" target=\"_blank\" rel=\"noopener\"> LastMinuteWriting<\/a> and<a href=\"https:\/\/writinity.com\/\" target=\"_blank\" rel=\"noopener\"> Writinity<\/a>.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6131 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_PLTp-yM-BE7mV44y.jpeg\" alt=\"\" width=\"308\" height=\"436\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_PLTp-yM-BE7mV44y.jpeg 308w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_PLTp-yM-BE7mV44y-212x300.jpeg 212w\" data-sizes=\"(max-width: 308px) 85vw, 308px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 308px; --smush-placeholder-aspect-ratio: 308\/436;\" \/><\/figure>\n<h2><strong><br \/>\nMake A Clear Plan<\/strong><\/h2>\n<p>With business and email marketing, planning is crucial for hitting your targets and completing your goals. Look at your list of buyers, your target audience and divided groups\u200a\u2014\u200aresearch their buying habits and behaviors, when they purchase, what they purchase etc. This purchase information will help plan out your email marketing strategy. Some ideas for email marketing campaigns could be welcome emails\u200a\u2014\u200awhen someone signs up send this automated email immediately, maybe include an offer or discount just for them, as a reward for signing up. Send an automated email after purchases, too\u200a\u2014\u200aconfirming a purchase to a customer\u200a\u2014\u200aso that they might make another. Customer specific email campaigns could include researching buying habits\u200a\u2014\u200awith loyal shoppers you could give special discounts or thank them, for less frequent buyers\u200a\u2014\u200aprovide them with a new product, targeted to them to make them revisit your site.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6132 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_wzo2v97VHaev_3nJ.jpeg\" alt=\"\" width=\"396\" height=\"265\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_wzo2v97VHaev_3nJ.jpeg 396w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_wzo2v97VHaev_3nJ-300x201.jpeg 300w\" data-sizes=\"(max-width: 396px) 85vw, 396px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 396px; --smush-placeholder-aspect-ratio: 396\/265;\" \/><\/figure>\n<h2><strong>Create Automated Emails For Back In Stock Products<\/strong><\/h2>\n<p>When customers are looking for a product, but it\u2019s out of stock, it can be frustrating. They might even go to another website to find an alternative. Instead of losing that customer\u2019s loyalty, create an automated system whereby they receive an email when the product is back in stock. Create an option for customers to sign up to reminders when products are back in stock\u200a\u2014\u200athis can be done through creating wish lists or the customers\u2019 carts. Send an email immediately for them to be notified so they have the chance to purchase it. This will depend on your own stock and how regularly you receive new products to sell. You want demand on products to drive sale, but also need to remember how much stock you can sell at the same time.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6133 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_DVZ1OiiCQWgkiIyD.jpeg\" alt=\"\" width=\"468\" height=\"315\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_DVZ1OiiCQWgkiIyD.jpeg 468w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_DVZ1OiiCQWgkiIyD-300x202.jpeg 300w\" data-sizes=\"(max-width: 468px) 85vw, 468px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/315;\" \/><\/figure>\n<h2><strong><br \/>\nDesign Your Emails Well<\/strong><\/h2>\n<p>Emails need to be concise, but also visually appealing for the customers. This doesn\u2019t necessarily mean adding unnecessary images and motions, text is fine and can be done well to entice customers to your page. \u201cDesign the emails for both phone screens and desktops, make them clear for customers to understand and include perhaps one to two images and make sure they are related and add to the text. Using one simple call to action is good and your intent should be to catch the customers curiosity,\u201d writes Richard S. Montiel, marketing blogger at<a href=\"https:\/\/draftbeyond.com\/\" target=\"_blank\" rel=\"noopener\"> DraftBeyond<\/a> and<a href=\"https:\/\/researchpapersuk.com\/\" target=\"_blank\" rel=\"noopener\"> Researchpapersuk<\/a>. Creating an email that\u2019s well thought out will drive eCommerce sales effectively.<\/p>\n<p>Email marketing can be successful when done properly. Take the time to research your audience and find out what works for your customers. Apply automated emails for specific purchases and thank customers for continued loyalty.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6134 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_E9tk5VrG3ZHUbu66.jpeg\" alt=\"\" width=\"698\" height=\"500\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_E9tk5VrG3ZHUbu66.jpeg 698w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_E9tk5VrG3ZHUbu66-300x215.jpeg 300w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 698px; --smush-placeholder-aspect-ratio: 698\/500;\" \/><\/figure>\n<hr \/>\n<p><strong><em>About <\/em><\/strong><a href=\"https:\/\/www.reamaze.com\/industries\/ecommerce\/?ref=bts\" target=\"_blank\" rel=\"noopener\"><strong><em>Re:amaze<\/em><\/strong><\/a><\/p>\n<p><em>Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.<\/em><\/p>\n<p><strong><em>About Angela<\/em><\/strong><\/p>\n<p><em>Angela J. Bryant is a successful writer and editor. She is featured at<\/em><a href=\"https:\/\/luckyassignments.com\/essay-writing-services-uk\" target=\"_blank\" rel=\"noopener\"><em> Essay Writing Services<\/em><\/a><em> and<\/em><a href=\"https:\/\/gumessays.com\/\" target=\"_blank\" rel=\"noopener\"><em> Gumessays.com<\/em><\/a><em>. Angela specifically specializes in topics on social media, business and job seeking and has previously helped hundreds of people with their personal growth.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest Post by Angela J. Bryant If your business is looking to drive sales, email marketing is the effective way to do this. If you haven\u2019t implemented some ideas yet, now is the time to take full advantage. You want to engage with your customers, show that you care and are listening to their needs. &hellip; <a href=\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Applying Email Marketing To Improve eCommerce Sales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[39,52,125,85],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices","tag-business","tag-ecommerce","tag-email-marketing","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Applying Email Marketing To Improve eCommerce Sales - Re:amaze Blog<\/title>\n<meta name=\"description\" content=\"Drive eCommerce sales with effective email marketing. Learn how to build a buyer&#039;s list, personalize emails, plan campaigns, use automation, and design visually appealing emails to boost your sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Applying Email Marketing To Improve eCommerce Sales - Re:amaze Blog\" \/>\n<meta property=\"og:description\" content=\"Drive eCommerce sales with effective email marketing. Learn how to build a buyer&#039;s list, personalize emails, plan campaigns, use automation, and design visually appealing emails to boost your sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Re:amaze Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reamaze\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T16:06:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-01T07:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_w2ToJjw_KSdISYFk.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"546\" \/>\n\t<meta property=\"og:image:height\" content=\"306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@reamaze\" \/>\n<meta name=\"twitter:site\" content=\"@reamaze\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/\"},\"author\":{\"name\":\"David\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/#\/schema\/person\/3bffd970e708b17e27bd910fb2ef685e\"},\"headline\":\"Applying Email Marketing To Improve eCommerce Sales\",\"datePublished\":\"2020-06-16T16:06:20+00:00\",\"dateModified\":\"2023-09-01T07:16:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/\"},\"wordCount\":917,\"publisher\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_w2ToJjw_KSdISYFk.jpeg\",\"keywords\":[\"Business\",\"Ecommerce\",\"Email Marketing\",\"Sales\"],\"articleSection\":[\"Customer Service Best Practices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/\",\"url\":\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/\",\"name\":\"Applying Email Marketing To Improve eCommerce Sales - Re:amaze Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.reamaze.com\/blog\/applying-email-marketing-to-improve-ecommerce-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/06\/0_w2ToJjw_KSdISYFk.jpeg\",\"datePublished\":\"2020-06-16T16:06:20+00:00\",\"dateModified\":\"2023-09-01T07:16:22+00:00\",\"description\":\"Drive eCommerce sales with effective email marketing. 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