{"id":33,"date":"2020-07-13T09:14:16","date_gmt":"2020-07-13T16:14:16","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2020\/07\/13\/e-commerce-web-push-notification-guide-for-2020\/"},"modified":"2023-09-01T00:16:52","modified_gmt":"2023-09-01T07:16:52","slug":"e-commerce-web-push-notification-guide-for-2020","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/e-commerce-web-push-notification-guide-for-2020\/","title":{"rendered":"E-Commerce Web Push Notification Guide for 2020"},"content":{"rendered":"<p>Guest Post by Marques Coleman<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6136 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/1_0Ra64YXCu5CVWlufq59SOg.jpeg\" alt=\"\" width=\"800\" height=\"462\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/1_0Ra64YXCu5CVWlufq59SOg.jpeg 800w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/1_0Ra64YXCu5CVWlufq59SOg-300x173.jpeg 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/1_0Ra64YXCu5CVWlufq59SOg-768x444.jpeg 768w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/462;\" \/><\/figure>\n<p>Running an e-commerce business is a complex process that requires so much more than just selling quality products. This is especially true in a world where online shopping is growing stronger by the minute, and new competitors are arising at every corner. In order to stay in the game, e-commerce businesses need to have a strong marketing strategy.<\/p>\n<p>Push notifications are one of the tools every e-commerce business should consider employing. If you\u2019re not sure why this is the case, or how to use web push notifications for your business, just keep reading. Here\u2019s a <strong>complete guide<\/strong> for 2020 e-commerce web push notifications.<\/p>\n<p>Let\u2019s take a closer look.<\/p>\n<h2><strong><br \/>\nPush Notifications: Why Use Them?<\/strong><\/h2>\n<p>If you\u2019re still not sure whether you should use website push notifications, you\u2019re probably not very familiar with them. This is why we\u2019ll briefly sum up their main features and purpose.<\/p>\n<p>Here\u2019s what makes website push notifications a valuable part of your marketing strategy\u00a0:<\/p>\n<ul>\n<li>they work on both <strong>mobile<\/strong> and <strong>desktop<\/strong> devices<\/li>\n<li>this makes them <strong>cost-effective<\/strong> since they save you the trouble of building an app<\/li>\n<li>they work as <strong>real-time<\/strong> messages<\/li>\n<li>they are <strong>opt-in<\/strong> but require only a single \u201callow\u201d click which makes the <strong>subscription simple<\/strong><\/li>\n<\/ul>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6137 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_-_Thrf5dtIeebo3Y.png\" alt=\"\" width=\"451\" height=\"294\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_-_Thrf5dtIeebo3Y.png 451w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_-_Thrf5dtIeebo3Y-300x196.png 300w\" data-sizes=\"(max-width: 451px) 85vw, 451px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 451px; --smush-placeholder-aspect-ratio: 451\/294;\" \/><\/figure>\n<p>To put it simply, website push notifications are a good investment of your time and your money. They cover a wide range of your target audience and can carry all kinds of different messages.<\/p>\n<p>Using website push notifications for your e-commerce business can bring benefits to your business and help you reach your goals. Let\u2019s see how it works.<\/p>\n<h2><strong><br \/>\nSubscription Process<\/strong><\/h2>\n<p>As we\u2019ve already mentioned, one of the main benefits of using website push notifications is that it simplifies the process of subscription immensely.<\/p>\n<p>Let\u2019s consider the classic newsletter subscription in <a href=\"https:\/\/flywriting.com\/email-marketing-for-your-freelance-business\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>:<\/p>\n<ul>\n<li>the user needs to type their name<\/li>\n<li>they need to type their email<\/li>\n<li>often, they need to go to their inbox and click the confirmation email to end the process<\/li>\n<\/ul>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6138 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_Lmzt0yhqKFcHIRmD.png\" alt=\"\" width=\"696\" height=\"478\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_Lmzt0yhqKFcHIRmD.png 696w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_Lmzt0yhqKFcHIRmD-300x206.png 300w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 696px; --smush-placeholder-aspect-ratio: 696\/478;\" \/><\/figure>\n<p>This process leaves so much room for abandoning the process and not actually subscribing.<\/p>\n<p>With website push notifications, the process is much simpler:<\/p>\n<ul>\n<li>an opt-in form appears asking the user whether they allow receiving notifications<\/li>\n<li>they get to choose on the spot, with no more than one click<\/li>\n<\/ul>\n<p>The simplicity of the process increases the chances of a larger number of people subscribing.<\/p>\n<h2><strong><br \/>\nNotification Uses<\/strong><\/h2>\n<p>As e-commerce, you can use website push notifications for numerous causes. They\u2019ll allow you to get your message across and reach your customers easily.<\/p>\n<p>You can use website push notifications to alert your customers about:<\/p>\n<ul>\n<li>new arrivals<\/li>\n<li>sales<\/li>\n<li>coupon offer<\/li>\n<li>discounts<\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/03\/18\/13-practical-tactics-to-avoid-shopping-cart-abandonment\/#70ebab4b6b5c\" target=\"_blank\" rel=\"noopener\">abandoned cart <\/a>reminders<\/li>\n<li>products they might like<\/li>\n<li>their wish list products<\/li>\n<li>order status updates<\/li>\n<\/ul>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6139 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_mUhV89EK_DOS1HDI.png\" alt=\"\" width=\"678\" height=\"495\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_mUhV89EK_DOS1HDI.png 678w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_mUhV89EK_DOS1HDI-300x219.png 300w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 678px; --smush-placeholder-aspect-ratio: 678\/495;\" \/><\/figure>\n<p>Based on your customer behavior and the preferences they\u2019ve already expressed, you get to personalize their push notifications and alert them about the things they care about.<\/p>\n<h2><strong><br \/>\nWebsite Push Notifications Copywriting<\/strong><\/h2>\n<p>Now that you realize how beneficial website push notifications can be for your business, it\u2019s time to learn a bit more about their creation.<\/p>\n<p>Copywriting for website push notifications needs to follow these principles:<\/p>\n<ul>\n<li><strong>simplicity<br \/>\n<\/strong>Make it short, concise, and to the point. Don\u2019t overdo it and use as few words as you can.<\/li>\n<li><strong>urgency<br \/>\n<\/strong>Use the FOMO phenomenon to urge your customers to immediately act upon the notification. Use phrases such as \u201climited,\u201d \u201cexpires in X hours,\u201d or \u201ctoday only.\u201d<\/li>\n<li><strong>social influence<br \/>\n<\/strong>People care about social proof, and you should use it for your advantage. For example, write something like \u201cJoin more than 2000 users who\u2019ve already purchased this product.\u201d<\/li>\n<\/ul>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6140 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_y6BrWZyg6cyEYarR.png\" alt=\"\" width=\"800\" height=\"449\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_y6BrWZyg6cyEYarR.png 800w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_y6BrWZyg6cyEYarR-300x168.png 300w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_y6BrWZyg6cyEYarR-768x431.png 768w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/449;\" \/><\/figure>\n<p>It\u2019s also important that your push notifications are professionally written. There can be no mistakes or structural issues.<\/p>\n<p>In case you need help with writing, check out <a href=\"https:\/\/www.trustmypaper.com\/\" target=\"_blank\" rel=\"noopener\">Trust My Paper<\/a>, <a href=\"https:\/\/www.grabmyessay.com\/\" target=\"_blank\" rel=\"noopener\">Grab My Essay<\/a>, or <a href=\"https:\/\/classyessay.com\/\" target=\"_blank\" rel=\"noopener\">ClassyEssay<\/a> writing services.<\/p>\n<h2><strong><br \/>\nGeolocation For Personalization<\/strong><\/h2>\n<p>Sending push notifications requires planning and strategizing. You can\u2019t simply send the same notification to all your customers and expect it to push the right buttons with all of them.<\/p>\n<p>Instead, you need to use personalization. And geolocation is one of the things you have to consider.<\/p>\n<p>For example, you want to send the following push notification:<\/p>\n<ul>\n<li><em>\u201cCheck out the new arrivals in our summer collection- a great way to start your day!\u201d<\/em><\/li>\n<\/ul>\n<p>This notification requires the recipient to be:<\/p>\n<ul>\n<li>in a country where it\u2019s currently summer<\/li>\n<li>in a country where it\u2019s currently morning<\/li>\n<\/ul>\n<p>It would make no sense to send it to someone who\u2019s taking their afternoon nap while it\u2019s snowing outside.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6141 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_4SzunB8eXzz_p0Pl.png\" alt=\"\" width=\"744\" height=\"384\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_4SzunB8eXzz_p0Pl.png 744w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_4SzunB8eXzz_p0Pl-300x155.png 300w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 744px; --smush-placeholder-aspect-ratio: 744\/384;\" \/><\/figure>\n<h2><strong><br \/>\nSegmentation For Proper Targeting<\/strong><\/h2>\n<p>Segmentation is another thing you need to be using if you want your website push notifications to reach the right audience.<\/p>\n<p>Segmentation will help you:<\/p>\n<ul>\n<li>learn about individual customers<\/li>\n<li>understand their scope of interest<\/li>\n<\/ul>\n<p>Based on how your customers act on your website, what they search for, and show interest for, you will segment them and place them in a certain <strong>category<\/strong>.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-6142 lazyload\" data-src=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_6LC-FSLAhj7mYTpi.png\" alt=\"\" width=\"601\" height=\"415\" data-srcset=\"https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_6LC-FSLAhj7mYTpi.png 601w, https:\/\/blog.reamaze.com\/wp-content\/uploads\/2020\/07\/0_6LC-FSLAhj7mYTpi-300x207.png 300w\" data-sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 601px; --smush-placeholder-aspect-ratio: 601\/415;\" \/><\/figure>\n<p>Then, you need to use this knowledge to curate specific notifications for each category.<\/p>\n<p>For example, if a customer searches for \u201cgarden pots\u201d and \u201cplant containers\u201d, you will segment them as someone interested in gardening and plants. Then, you can send them notifications about products that belong to this category.<\/p>\n<ul>\n<li><em>\u201cNew arrivals: plant containers and accessories for reviving your garden!\u201d<\/em><\/li>\n<li><em>\u201cSegmentation is necessary for website push notifications to work. You\u2019ll have no use of a brilliantly designed push notification unless it reaches the right target audience,\u201d<\/em> says Neightan White, a blogger and writer at <a href=\"https:\/\/supremedissertations.com\/\" target=\"_blank\" rel=\"noopener\">Supreme Dissertations<\/a>.<\/li>\n<\/ul>\n<h2><strong><br \/>\nData &amp; Statistics<\/strong><\/h2>\n<p>Finally, you need to keep track of all your efforts and ensure you\u2019re doing the right thing with your push notifications.<\/p>\n<p>This is possible by:<\/p>\n<ul>\n<li>tracking metrics<\/li>\n<li>gathering and analyzing data<\/li>\n<\/ul>\n<p>Keep track of the number of people who click the notification, land on the page, and perform the following desired actions. Test different versions of a similar push notification to see which one works better.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Website push notifications can work wonders for your digital marketing strategy. However, it\u2019s essential that you make the right steps and use it according to a well-designed plan.<\/p>\n<p>Use the guide above to ensure you\u2019ve got all the pieces of the puzzle. Then, use them to create an effective website push notifications strategy for your e-commerce.<\/p>\n<hr \/>\n<p><strong>About <\/strong><a href=\"https:\/\/www.reamaze.com\/?ref=bts\" target=\"_blank\" rel=\"noopener\"><strong>Re:amaze<\/strong><\/a><\/p>\n<p><em>Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.<\/em><\/p>\n<p><strong>About Marques<\/strong><\/p>\n<p>Marques Coleman is a blog writer at<a href=\"https:\/\/bestessayseducation.com\/\" target=\"_blank\" rel=\"noopener\"> bestessayseducation.com<\/a> and specializes in marketing and marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest Post by Marques Coleman Running an e-commerce business is a complex process that requires so much more than just selling quality products. This is especially true in a world where online shopping is growing stronger by the minute, and new competitors are arising at every corner. In order to stay in the game, e-commerce &hellip; <a href=\"https:\/\/www.reamaze.com\/blog\/e-commerce-web-push-notification-guide-for-2020\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;E-Commerce Web Push Notification Guide for 2020&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[39,52,44,126,85],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices","tag-business","tag-ecommerce","tag-marketing","tag-push-notification","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce Web Push Notification Guide for 2020 - Re:amaze Blog<\/title>\n<meta name=\"description\" content=\"Harness the power of website push notifications for your e-commerce business. 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