{"id":21,"date":"2020-10-22T06:53:05","date_gmt":"2020-10-22T13:53:05","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2020\/10\/22\/heres-why-youll-actually-earn-more-this-2020-holiday-shopping-season\/"},"modified":"2023-09-01T02:19:28","modified_gmt":"2023-09-01T09:19:28","slug":"heres-why-youll-actually-earn-more-this-2020-holiday-shopping-season","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/heres-why-youll-actually-earn-more-this-2020-holiday-shopping-season\/","title":{"rendered":"Here\u2019s Why You\u2019ll Actually Earn More This 2020 Holiday Shopping Season"},"content":{"rendered":"

Guest post by Reese McKnight<\/p>\n

\"\"<\/figure>\n

You don\u2019t need a crystal ball to predict that the 2020 festive season is going to look very different from previous years. It\u2019s highly likely that most people will do their shopping\u200a\u2014\u200aboth groceries and gifts\u200a\u2014\u200aonline rather than heading to brick-and-mortar stores. Spending wisely will also be a high priority for shoppers, many of whom have suffered financially because of lockdowns and other restrictions this year.<\/p>\n

This means the preparation for the 2020 holiday season should look a little different for your company, too. If you\u2019re in the retail space, ecommerce should be a major focus.<\/p>\n

If you\u2019re uncertain just how important ecommerce truly is, all you need to do is look at the numbers. The Census Bureau of the Department of Commerce<\/a> reported that retail ecommerce sales in Q2 of 2020 were up by 31.8% in Q1 and 44.5% in Q2 of 2019. This is an enormous jump and as the festive season approaches, it\u2019s only set to increase.<\/p>\n

With just a few months to go, now is the time to get creative to ensure your business has its most successful holiday season ever. Follow these simple tips to boost sales and end 2020 on a high note:<\/p>\n

Start Scaling Up Now<\/strong><\/p>\n

They say forewarned is <\/a>forearmed, so there\u2019s no reason your online operation shouldn\u2019t be ready for an influx of holiday shoppers.<\/p>\n

Scaling up to meet the demand can be a tricky business, especially if you\u2019re rushing to meet demand as it increases. It\u2019s far better to ensure that you have the correct support in place before the orders pour in.<\/p>\n

Begin by ensuring your website is up for the task<\/a> and that the servers can handle an increase in traffic. Go through the shopping process and look for where potential bottlenecks could occur. The biggest problem areas are likely to be in your payment gateway and inventory system. It\u2019s essential that shoppers can pay for their products easily and securely, and that your inventory system auto-updates as items are sold.<\/p>\n

Problems paying and a lack of stock control can cost you dearly at any stage. But during the festive season, they\u2019re even more important, as shoppers will want a smooth and seamless experience\u200a\u2014\u200aor they\u2019ll go elsewhere.<\/p>\n

The next step is to consider how you stay stocked up, the packaging process for orders placed, and your delivery methods. These areas may require extra manpower as sales increase.<\/p>\n

Get Your Promotions Running Sooner Rather Than Later<\/strong><\/p>\n

The official holiday season doesn\u2019t really kick off until Black Friday in the retail world. However, you can start preparing long in advance and start reminding people about the deals that you plan to run.<\/p>\n

Many of the bigger retail chains already started their first sales for the holiday season back in September. There\u2019s no reason you can\u2019t follow their lead.<\/p>\n

It\u2019s all about attracting attention now <\/em>so you\u2019re not fighting for attention amongst all the holiday madness. You may have to put more into your marketing upfront, but in the digital world that means you\u2019ll be paying less for your adverts in the long run.<\/p>\n

Services like Google Ads and social media promotions are charged based on the competition and per click or per view. If you\u2019re marketing now, there will be less competition, equaling lower costs.<\/p>\n

Stop Thinking About Traditional Seasons<\/strong><\/p>\n

In a year when travel and usual seasonal activities have been cancelled\u200a\u2014\u200aor the very least curtailed\u200a\u2014\u200athere\u2019s no need for you to wait for the holiday season to \u201cofficially\u201d start. For example, in 2020, back to school didn\u2019t mean much at the end of the summer. Most children had stayed home for the vacation\u200a\u2014\u200aand are still at home taking classes online.<\/p>\n

The pandemic forced our lifestyles to change, and shopping habits have been affected<\/a> by the upheaval. Events that previously marked time have become less prevalent, and you can use this to your advantage.<\/p>\n

Right now is an excellent time to analyze what you sell and work out if there\u2019s a different angle you could use for promotions. This year, home gym gear and bread makers saw massive spikes in sales, as did crafting supplies and home office equipment. Comfortable clothing and athletic gear also enjoyed a bumper year in sales as an increasing number of people stayed home and didn\u2019t need to dress up as much.<\/p>\n

Your social media, email, or SMS marketing<\/a> strategy may need to change to tie in with the current climate. You can throw your traditional seasonal ideas out the window. Focus instead on what suits people\u2019s current lifestyles and demands\u200a\u2014\u200aand how you can provide a product or service that meets them.<\/p>\n

Provide Your Customer With Options<\/strong><\/p>\n

Just because people are turning to online sales doesn\u2019t mean that they don\u2019t want convenience and a wealth of options. In the time of the coronavirus, thinking about how you can go contactless and still offer options and<\/em> convenience is key.<\/p>\n

On the other hand, customers will also look at how they can save money when doing their holiday shopping.<\/p>\n

A great option to offer customers is a click-and-collect service, also known as buy-online-pickup-in-store. This is beneficial to both your business and the customer. You don\u2019t have to worry about the logistics of delivery, and they can save on added shipping costs.<\/p>\n

To ensure that this transaction remains contactless, you can provide certain times for curbside collections. The customer doesn\u2019t have to enter a shop or warehouse but can still come to you to get their order fulfilled.<\/p>\n

Final Thoughts<\/strong><\/p>\n

This year has been a struggle for many, and a huge number of new challenges have arisen<\/a>. However, there\u2019s no reason your business needs to suffer through the holiday season.<\/p>\n

With proper planning and strategic implementation of new ideas, you can meet customers\u2019 needs and have a highly profitable end to 2020.<\/p>\n

The key is to scale up, kicking off marketing campaigns, refining processes and testing systems so you\u2019re ready when the rush arrives.<\/p>\n

\n

About <\/em><\/strong>Re:amaze<\/em><\/strong><\/a><\/p>\n

Re:amaze is a modern helpdesk and customer messaging platform designed to help eCommerce businesses boost customer happiness and revenue. Re:amaze allows all customer-oriented teams to work together in a shared inbox through email, social, SMS, voice, and live chat. Re:amaze also comes packaged with automated messaging and chatbots so eCommerce brands can succeed at the front lines of conversational commerce.<\/em><\/p>\n

About Reese<\/em><\/strong><\/p>\n

Reese is a sales veteran and editor over at JookSMS, a messaging platform for teams and customers. Hailing from Royersford, Pennsylvania, she got her start working as a sales assistant in local advertising. Her favorite pastime is trying out new cuisines and board games.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Guest post by Reese McKnight You don\u2019t need a crystal ball to predict that the 2020 festive season is going to look very different from previous years. It\u2019s highly likely that most people will do their shopping\u200a\u2014\u200aboth groceries and gifts\u200a\u2014\u200aonline rather than heading to brick-and-mortar stores. Spending wisely will also be a high priority for … Continue reading “Here\u2019s Why You\u2019ll Actually Earn More This 2020 Holiday Shopping Season”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-best-practices"],"yoast_head":"\nHere\u2019s Why You\u2019ll Actually Earn More This 2020 Holiday Shopping Season - Re:amaze Blog<\/title>\n<meta name=\"description\" content=\"Prepare for a different 2020 holiday season with these eCommerce tips. Boost sales, optimize your website, and get promotions running early. 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