{"id":14,"date":"2020-12-18T07:26:08","date_gmt":"2020-12-18T15:26:08","guid":{"rendered":"https:\/\/hengreamaze.wordpress.com\/2020\/12\/18\/tips-to-align-seo-and-cro-efforts-in-b2b-ecommerce\/"},"modified":"2023-09-01T02:22:21","modified_gmt":"2023-09-01T09:22:21","slug":"tips-to-align-seo-and-cro-efforts-in-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/www.reamaze.com\/blog\/tips-to-align-seo-and-cro-efforts-in-b2b-ecommerce\/","title":{"rendered":"Tips to Align SEO and CRO Efforts in B2B eCommerce"},"content":{"rendered":"

Guest Post by Jasmine Williams<\/p>\n

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source: <\/em>pexels.com<\/em><\/a><\/figcaption><\/figure>\n

The methods of SEO (Search Engine Optimization) and CRO <\/a>(Conversion Rate Optimization) are two crucial resources to leverage in the digital age.<\/p>\n

This is especially true with B2B eCommerce where you are often dealing with a lot of competition, high price points, and potentially numerous decision makers in your B2B clients\u2019 organizations.<\/p>\n

Whereas SEO brings passive, free traffic that allows you to grow your leads and online presence, it cannot do everything for you.<\/p>\n

However, if you combine it with CRO, you can ensure that the traffic you are capturing gets converted at a higher rate\u200a\u2014\u200aboosting your bottom line.<\/p>\n

Therefore, in this article, we will discuss several tips to use both of these important online strategies for growing your B2B eCommerce business instead of letting your competition take a large market share. Let\u2019s dive in!<\/p>\n

Understand Your\u00a0Market<\/h3>\n

You can use both SEO and CRO to understand your market better\u200a\u2014\u200atheir desires, the language they use, and what makes them tick.<\/p>\n

Here are some tools to help you:<\/p>\n

Keyword Planner<\/h3>\n

This free tool created by Google is invaluable to your SEO efforts. It helps you see what your target market is searching for. You can see which keywords have the highest volume.<\/p>\n

For instance, you might want to create different content after discovering that \u201cindustrial lathe machines\u201d has more keyword searches on Google than \u201clathe vendors\u201d.<\/p>\n

SEMRush<\/h3>\n

This is a paid tool, however, it goes further than Keyword Planner.<\/p>\n

With SEMRush, you can almost spy on the competition and see estimates for their traffic numbers, as well as what keywords they are using and how much they are paying to acquire leads.<\/p>\n

Customer Actions<\/h3>\n

Use your CRO data to see what customers are responding to<\/a>. While they might click through to your website, you might find that you have some conversion aspects to clean up on your sales page.<\/p>\n

Leverage Analytics<\/h3>\n

There is no excuse for not having an analytics platform integrated into your B2B eCommerce website in today\u2019s day and age.<\/p>\n

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source:<\/em> pexels.com<\/em><\/a><\/figcaption><\/figure>\n

If you aren\u2019t analyzing your data, you aren\u2019t learning from your traffic and marketing\u200a\u2014\u200atherefore, you are wasting your budget.<\/p>\n

At a minimum, consider using the following analytics platforms.<\/p>\n

Google Analytics<\/h3>\n

This is yet another free SEO tool that Google offers, and every B2B eCommerce company should be using it.<\/p>\n

It allows you to see your traffic numbers from different sources\u200a\u2014\u200aorganic search, social media, direct searches, and more.<\/p>\n

Google Analytics allows you to focus your efforts more strongly on the right methods to drive traffic.<\/p>\n

Crazy Egg<\/h3>\n

This paid platform is a goldmine for sales and marketing. It allows you to test your website and see how visitors are acting.<\/p>\n

It includes a feature called heat maps<\/a>. This is a powerful graph that shows you where customers were moving their mouse on your site. It helps you understand what interstate your target market focuses on the most.<\/p>\n

Analytics are concrete data sources that show you exactly what is working and not. If you ignore analytics, you can\u2019t improve upon your online presence in the most productive way.<\/p>\n

Create an Attractive Design<\/h3>\n

Long gone are the days where you could simply put up a basic webpage with web design \u201c1.0\u201d and expect to have the respect of your marketplace. Web technologies that make up websites have changed in the past few years.<\/p>\n

Here are some modern design tips to use that help SEO and CRO work together:<\/p>\n